Table of Content

10 July 2021, Volume 4 Issue 13

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Research on the Adaptability of Higher Vocational Education Service Digital Economy Development——Based on the Theory of Environment Embedding

ZHANG Xiaohua

2021, 4(13):  1-3. 

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It is a new mission and requirement for the innovative development of higher vocational education to adapt to the development trend of digital economy, vigorously cultivate talents with digital skills, clarify the value orientation of talents in higher vocational Education, meet the talent demand of industrial digitalization and digital industrialization, and alleviate the structural contradiction between talent supply and employment demand of digital economy. Using the theory of environment embedding, this paper analyzes the reform requirements of the development of digital economy to the training of technical and technical talents in higher vocational education, discusses how to adapt to the digital economy strategy, adapt to the new changes of industrial structure and employment structure, and strive to achieve the accurate orientation of personnel training objectives, high value expectation and good employment prospects, so as to continuously enhance the adaptability of the training of technical and technical talents in higher vocational education and the development of digital economy.

Research on the Current Situation and Strategy of Education Master's Degree Training——Taking the Field of Education Management in a University in Jiangxi Province as an Example

ZHANG Jihe, TANG Xinyun

2021, 4(13):  4-9. 

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In order to know the current situation of the cultivation of postgraduates majoring in education management, this study takes the postgraduates majoring in education management of a university in Jiangxi Province as the research object, and obtains data through questionnaires. It is found that the postgraduates majoring in education management have low professional identity, relatively limited professional practice opportunities, less experience in participating in professional competitions, and poor interdisciplinary integration training system. Therefore, the study proposes to strengthen the targeted training based on the positioning of professional degree master; pay attention to the development of students and professional needs, strengthen the docking with the industry; establish the concept of interdisciplinary training, enrich the process of interdisciplinary training; improve the training quality evaluation system, guide students to strengthen professional application.

Teaching Exploration and Innovation of Homework Therapeutics under the Situation of Gold Curriculum Construction

QI Fang, AI Kun, ZHANG Hong, YI Xiqin, DENG Shifeng

2021, 4(13):  10-12. 

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Undergraduate education is a key stage for young students to grow and become talents, and creating "golden course" is a key link to strengthen undergraduate education. Operation treatment is one of the important rehabilitation medical treatment technology, the homework therapy is one of the core course in undergraduate course of rehabilitation treatment, firmly grasp the operation treatment of related theory and technology of rehabilitation professional training is of great significance, based on the "gold standard" as a guide, combining with the characteristics of contemporary college students learning the homework therapy are discussed offline course teaching method reform and innovation, so as to promote course study effect, optimize personnel training.

Exploration and Practice of Ideological and Political Education in the Curriculum of Introduction to Earth Science

ZHAO Zhigen

2021, 4(13):  13-15. 

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Introduction to Earth Science is an important curriculum in subject basic education module of undergraduate training program, and also a natural science curriculum in engineering education accreditation. Curriculum ideological and political education is the embodiment of all staff, the whole process and all-round education, and in this paper, the ideological and political education in the curriculum of Introduction to Earth Science is explored from five aspects. And in practice, the teachers should not only learn to be a teacher in intelligence but also be a model in character, and they should achieve the goal of ideological and political education through appropriate means.

Innovative Research on Teaching Methods and Assessment Reform of "Internet Plus Modern Agriculture" Course

LIU Yang, MA Fuyu

2021, 4(13):  16-18. 

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Along with the development of “Internet plus” modern agriculture, the development of agriculture is not only facing challenge and opportunity, the students majored in agriculture also are facing challenge and opportunity. This study clarified the introduction of “internet + modern agriculture”, the content and structure of course. Further, we also pay attention on content of course, reformation of teaching methodology, as well as assessment during classes for making the course better and improving students abilities in future.

Exploration on Mixed Teaching-Mode of Online and Offline of the Course Algorithms and Data Structures

SU Caixia, DING Lan

2021, 4(13):  19-21. 

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With the development of computer and information technology, the traditional teaching mode of "Algorithm and Data Structure" has been unable to adapt to today's university teaching environment with rich network resources and advanced multimedia technology. Therefore, it is imperative to explore a hybrid teaching mode based on online and offline to meet the requirements of the new era. This mode aims to cultivate students' ability, and improves students' learning interest by introducing a new teaching method - "peer teaching method". Meanwhile, the increase of online learning mode also caters to the demand of college students for electronic equipment and network resources in the new era. The practice results show that this model has certain effect on the improvement of students' comprehensive ability.

Research on the Coupling of College Physical Education Teaching Reform and Ideological and Political Teaching Concept

SUN Tao

2021, 4(13):  22-23. 

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With the deepening of education reform, college physical education curriculum and ideological and political teaching ideas are effectively integrated to improve students' comprehensive quality. College physical education is an effective way to promote students' physical and mental health and an important part of quality education. This paper mainly discusses the coupling development of college physical education reform and ideological and political teaching concept, the use of distance teaching methods to cultivate high-quality, skilled applied talents, the full implementation of the people-oriented teaching principle, improve the efficiency of college physical education teaching.

The Influence of Ideological and Political Education on Students' Employment and Entrepreneurship

ZHANG Yaping

2021, 4(13):  24-26. 

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With the continuous development of higher education, colleges and universities in our country will send a large number of graduates to the society every year, which also leads to a more difficult problem, that is, the pressure of social employment is increasing, and it has become an urgent social problem. Therefore, in the process of carrying out teaching activities, colleges and universities have strengthened employment and entrepreneurship education, but most of our colleges and universities' employment and entrepreneurship education cannot obtain the ideal effect, and cannot provide effective help to solve the problem of students' employment. In this regard, colleges and universities should actively play the role of Ideological and political teaching, enhance students' employment and entrepreneurship through ideological and political teaching, so that students can get good development after graduation. Based on this, this paper makes a brief analysis of the impact of Ideological and political education on students' employment and entrepreneurship path.

Researching and Practicing of Industrial Software Integrated into Material Forming and Control Engineering Teaching under the Background of New Engineering

XIA Jiansheng, DOU Shasha, CHEN Qing, ZHOU Linzhen

2021, 4(13):  27-28. 

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This paper describes a social needs-oriented, student-centered education concept under the background of new engineering and excellent engineer education and training plan. Based on the theory of constructivism and guided by market demand, it has a deep research on "teaching" and "learning" way based on constructivism theory. Putting industrial software NX system through curriculum system of Material Forming and Control Engineering major. NX functional module integrates into teaching content in different ways according to the different characteristics of course, course experiment, and practice course. The whole round of teaching practice shows that the teaching reform of material forming and control engineering has achieved certain results, in order to meet the needs of the times of enterprise development.

Research on the Characteristic Course Construction of Project Management Based on the Thought of "Integration of the Specialized Course and the Innovative Education"

GUO Jinjin, CHENG Daoping, XU Hong

2021, 4(13):  29-31. 

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The combination of specialized courses teaching, innovation and entrepreneurship education in universities to create the characteristic courses of "integration of specialized course and innovative education" is an important way for colleges and universities to realize the cooperative education system of industry university research, which is of great significance to cultivate ability oriented talents. This paper deeply analyzes the construction foundation, construction objectives, construction plans and specific implementation measures of the characteristic course of project management based on the idea, aiming to provide experience and reference for the construction and teaching reform of the characteristic course of project management in colleges and universities.

Reform and Exploration of Food Processing Technology Based on the Cultivation of Innovation and Entrepreneurship Ability of Applied Bioengineering Talents

LI Jing, DONG Xinhong, LI Nan, GUAN Yuan, HUANG Daokun, LI Xia

2021, 4(13):  32-33. 

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Food processing technology is one of the main elective courses of bioengineering major in Guilin University of technology, which has strong practicality and application. This paper explores the teaching reform of food processing technology, optimizes the course content, reforms the teaching methods, and adheres to the concept of promoting teaching by competition, so as to provide reference for the relevant teaching reform.

Innovative Thinking and Practice on the Ideological and Political Construction of Tourism Management Specialty Curriculum

ZHENG Yan, SU Weiling

2021, 4(13):  34-36. 

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Ideological and political construction of curriculum refers to a kind of comprehensive education concept that combines all kinds of courses and ideological and political theory courses in the same direction by means of all-staff education, whole-process education and all-round education, creating synergistic effect, and taking cultivating people as the fundamental task of education. By means of the ideological and political construction of tourism management major courses, the principle of the socialist core values, and the responsibility and ideal of realizing national rejuvenation should be cultivated. According to the current characteristics of contemporary college students, following the principle of teaching students in accordance of their aptitude and the principle of "salt dissolved in water", strengthening the practical effect of the ideological and political construction of curriculum, optimizing the implementation of the ideological and political construction of curriculum, deepening the practice of the ideological and political construction of curriculum, expanding the space-time of the ideological and political construction of curriculum.

On the Incorporative Schema of Online-Offline Teaching of Mechanical Engineering Materials

YIN Xuan, ZHU Guidan

2021, 4(13):  37-39. 

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During the normalization of novel coronavirus pneumonia period of epidemic prevention and control, in order to do a good job in epidemic prevention and control and classroom teaching at the same time, the school actively responded to the call of the Ministry of Education, and actively explored an efficient online teaching mode through online live broadcast of some courses on the platform, so as to provide teaching content for students who failed to return to school at home in time and complete the course requirements as planned. After the students return to school, they will continue to learn the follow-up courses offline according to the original curriculum arrangement. Taking the course of mechanical engineering materials as an example, this paper discusses the teaching mode of "online and offline matching" of the course, and provides an example for the subsequent teaching of mechanical engineering materials.

Curriculum Reform and Practice of Property Management Major under the Background of Modern Apprenticeship

ZHAO Ming

2021, 4(13):  40-42. 

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Modern apprenticeship is the service of vocational education for social and economic development,training vocational and technical talents ,and an important measure to further promote "integration of industry and education, school enterprise cooperation". Its important core is school enterprise cooperative education. Through the pilot of modern apprenticeship in property management major, find out the difficulties and challenges. This paper expounds the specific measures of curriculum reform and innovation of property management specialty under the background of modern apprenticeship. Based on the joint efforts of colleges and enterprises, strengthen the integration of enrollment and recruitment, set up a dual teaching team, developing systematic and dynamic curriculum system together, carry out comprehensive training, build multiple evaluation standards and development platform.

Curriculum Construction of Labor Education and Innovation and Entrepreneurship in Colleges and Universities from the Perspective of "Five Education" in the New Era

WANG Xiaobo, LI Miaomiao

2021, 4(13):  43-44. 

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As the core component of the education system, labor education and entrepreneurship and innovation education in colleges and universities complement each other in the aspects of goal and content. Now, the integration of the two can effectively solve the problems of labor education and innovation and entrepreneurship education, but the research is still in the exploratory stage. Based on this, this paper briefly expounds the current situation of labor education in colleges and universities, then analyzes the importance of the integration of labor education and entrepreneurship and innovation education in colleges and universities, and finally discusses the construction strategies of labor education and entrepreneurship and innovation curriculum in colleges and universities from the perspective of "Five Education" in the new era.

Research on the Teaching Innovation of Ideological and Political Courses in Primary and Middle Schools in the New Era

ZHAO Qiu, YU Tingting, ZHANG Linwei

2021, 4(13):  45-47. 

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Teenagers are the hope of national progress and the future of China. Education is indispensable for them to establish correct values, outlook on life and world outlook, have deep feelings of family and country, and support the socialist system with Chinese characteristics and the Communist Party of China. Education is the great plan of the country and the party, which undertakes the fundamental task of Building Morality and cultivating people. Establishing morality and cultivating people has been the principle followed by Chinese people since ancient times. Establishing morality is to influence, inspire and shape people positively through moral education; cultivating people is to change people, develop people and make people become better people based on people. As the fundamental task of education, to achieve moral education depends not only on the influence of family style, but also on the development of Ideological and political course.

Research on the Teaching Reform of Urban Master Planning Course under the Reform of Land and Space Planning

ZHAO Bo, XU Dongping

2021, 4(13):  48-50. 

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The establishment of the Ministry of Natural Resources in 2018 marks that China's urban and rural planning work has entered a period of comprehensive reform. During this period, national land spatial planning has become a combination of urban and rural planning, land use planning, ecological environmental protection planning, and main functional area planning new planning. In order to be able to adapt to the planning reform and the society's demand for planning talents, the urban master plan, which is an important part of urban and rural planning, must fully respond to the planning reform in the new period, and its curriculum must also respond to the teaching reform. This article believes that the urban master planning curriculum should be reformed in several aspects such as teaching objectives, curriculum knowledge system, teaching methods, and teaching effect evaluation, in order to better complete the important task of training talents for land and space planning in the new period.

How to Carry out Effective Teaching in Graduate Class——Case Analysis of Educational Psychology Class in L University

DENG Hong, ZHANG Xinyi

2021, 4(13):  51-53. 

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This article uses the case analysis, the L university master's graduate student's psychology of education classroom education is analyzed, found that realize the effective teaching graduate student class has the following characteristics: One is to pay attention to the interaction between teachers and students feedback, further stimulate students' learning motivation, between shared learning experience; Second, the teacher has the classroom teaching tact, uses the teaching strategy skillfully, enhances the student classroom participation; Third, teachers optimize teaching design, make good use of teaching methods, develop students' thinking in classroom teaching, and guide students to conduct meaningful learning. Based on this, teachers should always carry out the concept of "student-centered, teacher-guided", and at the same time control the overall classroom, and build a reasonable teaching design; Students should also take an active part in the class and follow the teacher's teaching pace.

The Exploration of Optimizing the Teaching Path of Computer-Aided Design Course by Using Flipped Classroom Teaching Mode

WANG Mingrong, JIANG Shuqing

2021, 4(13):  54-55. 

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In the Internet Era, computer aided design has become an important technical support in many industries, such as manufacturing industry. In the course teaching of computer aided design, it is also necessary to optimize and innovate the flipping classroom teaching mode based on the characteristics and trends of the Internet era. This paper mainly expounds the important role of flipping classroom teaching and the present teaching situation of computer aided design courses. Finally, it studies how to optimize the teaching of computer aided design courses by using the flipping classroom teaching mode in detail.

Thinking on Improving the Scientific Research and Innovation Ability of Basic Medical Postgraduates under the Background of "Double First Class" Initiative

GAO Lei, DAI Fujun

2021, 4(13):  56-58. 

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The construction of "double first class" is an important measure in the field of higher education to enhance the comprehensive strength and international competitiveness of China's higher education. In this context, the state has put forward higher requirements for student education in colleges and universities, graduate education is the top priority in higher education. With the development of science and technology and economy in our country and the increasing demand of people for healthy life, China's medical industry is facing new opportunities for development, as well as new challenges. The cultivation of scientific research and innovation ability of basic medical postgraduates not only provides the foundation for them to engage in scientific research independently in the future, but also plays an important role in the development of medical field. This paper analyzes the deficiencies in the process of cultivating the scientific research and innovation ability of basic medical postgraduates in colleges and universities, and attempts to explore the cultivation methods of improving the scientific research and innovation ability of basic medical postgraduates, hoping to provide some theoretical support for the improvement of the cultivation quality of basic medical postgraduates.

Ideological and Political Teaching Design and Practice of the Course "Foundation of Entrepreneurship"——Taking Shandong University as an Example

CAO Lihua, XING Jianping, WANG Li

2021, 4(13):  59-61. 

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Taking morality education as the fundamental goal, this paper selects relevant representative cases in the course design process of "Entrepreneurship Basis", and organically integrates ideological and political elements of the course. In the teaching process, students' attention to innovation and entrepreneurship should be aroused. Under the guidance of value creation activities of advanced innovation and entrepreneurship deeds, students' self-development should be deeply combined to arouse their interest and enthusiasm in learning. The practice has proved that this course cultivates students' socialist core values silently, and cultivates students' spiritual character of patriotism, love the party, self-confidence and self-reliance.

CiteSpace Visualization Analysis on the Research of College Students' Employability——Journal Literature based on CNKI

TAN Jinfeng, ZHENG Xueyan, CHEN Yuxuan

2021, 4(13):  62-64. 

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This paper takes 4536 articles on the topic of "College Students' employability" in the core journals of CNKI database from 2000 to 2020 as the research object, and uses CiteSpace to make a visual analysis of the relevant literature data. The results show that: at present, there are a certain number of scholars in the research field of college students' employability. Higher vocational colleges and education research institutes are important platforms for related research, but there is a lack of cooperation between authors and institutions. The research hotspots in this field include the influencing factors and training paths of employability.

Innovation and Entrepreneurship Education in Colleges and Universities——Based on Teaching Reform of Comprehensive Practice of E-Commerce

LIN Rongrong

2021, 4(13):  65-67. 

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In recent years, under the overall arrangement of the education department, the innovation and entrepreneurship education in Colleges and universities has gradually developed and achieved good educational results, which has also been widely recognized by students and society. However, there are still some problems in innovation and entrepreneurship education in some universities, such as imperfect teaching system, insufficient basic investment, lack of teachers, and lack of innovation and entrepreneurship atmosphere. In order to promote the improvement of students' innovation and entrepreneurship ability, we carry out teaching reform in comprehensive practice of e-commerce to realize the development of students' innovation spirit and entrepreneurial quality and ability, and achieve good results.

Research on Reform Ideas and Measures of Characteristic Quality Education in Colleges and Universities

HUO Kai, ZHAO Shengnan

2021, 4(13):  68-70. 

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With the development of the times, the reform and development of quality education has been comprehensively promoted and gradually deepened. China has entered the era of knowledge economy, and social development has put forward higher and higher requirements for all kinds of talents. Traditional quality education can no longer meet the needs of the development of the times, so college education is a key component of China's talent training system. How to reform characteristic quality education and train characteristic quality education talents has become an important teaching task for college educators. Under this background, this paper discusses the significance of characteristic quality education, and deeply studies the reform ideas and measures of characteristic quality education. The aim is to improve students' ability in an all-round way through the cultivation of characteristic quality education, and to provide continuous assistance for the country to cultivate talents more in line with social needs.

Countermeasure Exploration of Integrating Craftsman Spirit into Ideological and Political Education in Colleges and Universities

YANG Xiankun

2021, 4(13):  71-73. 

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Craftsman spirit can be said to be a kind of professional spirit, which reflects the professional ethics, ability and quality of practitioners. It mainly includes four spiritual connotations: dedication, lean, focus and innovation. Craftsman spirit plays a very important role in the construction and development of the society. It can not only promote the development of the manufacturing industry, but also provide sufficient brand capital for enterprise competition and moral guidance for the promotion and growth of employees. For college students, to face the competitive social environment, they should shape excellent craftsman spirit. Especially in the ideological and political education, we can give full play to the role of the craftsman spirit, this paper has carried on the relevant elaboration and analysis.

On the Strategies of Promoting Innovation and Entrepreneurship Education in Higher Vocational Colleges Through School-Enterprise Cooperation

ZHANG Gengfeng

2021, 4(13):  74-76. 

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In the process of promoting the reform of education and teaching system, the external environment faced by the school has changed significantly. Many schools begin to promote the reform and innovation of education and teaching, and take effective countermeasures to better reflect the main differences of students. For higher vocational schools, in the process of implementing innovation and entrepreneurship education, we need to give full play to the advantages of school enterprise cooperation, so as to achieve the overall improvement of talent training quality and promote the better realization of education and teaching objectives. In terms of innovation and entrepreneurship education, the overall work is more difficult. Therefore, higher vocational colleges need to invest more time and energy, seize the key points and difficulties of innovation and Entrepreneurship Education under the background of the new era, give full play to the advantages of school enterprise cooperation education mode, ensure the effective implementation of innovation and entrepreneurship education in the continuous reform and optimization, and truly realize the optimal allocation and efficient application of educational resources.

On the Cultivation of Innovative Entrepreneurship Talent in Chinese Medicine Universities under the New Background

XU Hui, LIU Huixin, WANG Juyi

2021, 4(13):  77-79. 

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Traditional Chinese medicine has a good development prospect and potential in today's era. To carry out traditional Chinese medicine innovation and entrepreneurship is an important way to promote traditional Chinese medicine to adapt to modern society and further improve it. At present, although some progress has been made in innovation and entrepreneurship education and practice in TCM colleges and universities, it is still in the stage of exploration and progress. The article points out that Chinese medicine colleges and universities can adopt the talent training system of "certain position, two education, three training, four support, five guarantee", and closely combine with the background of The Times, such as "mass entrepreneurship policy", "Internet plus", "the Belt and Road Initiative", "Chinese medicine law" and so on. Traditional Chinese medicine colleges and universities have great potential in cultivating innovative and entrepreneurial talents, and they need to seize opportunities and meet challenges.

Research on the Development Mode of Innovation and Entrepreneurship Education in Colleges and Universities under the Background of New Engineering

ZHAO Wenjun, LI Yangqian, LIU Ting, XU Ge

2021, 4(13):  80-82. 

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Innovation and entrepreneurship education is of great importance to the cultivation of talents. After the traditional engineering, the development mode of innovation and entrepreneurship education in colleges and universities is required to keep pace with The Times. In order to promote the innovation in colleges and universities under the new engineering background for the development of entrepreneurship education, improve the quality of double gen education, this study combined with the new engineering discipline overlapping fusion, prospective and the characteristics of practicality, innovation and draw lessons from foreign experience of entrepreneurship education of our country under the background of new engineering business entrepreneurship education in colleges and universities development model are discussed.

Reflections on the Bidirectional Construction of Innovation and Entrepreneurship Education and Ideological and Political Education in Higher Vocational Colleges under the New Situation

ZHOU Yan

2021, 4(13):  83-85. 

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With the increasingly fierce competition in science and technology at home and abroad, it has become an inevitable trend to implement the innovation driven development strategy and build an innovative country. College students are the new force to promote "mass entrepreneurship and innovation". Higher vocational colleges should be based on the new development situation, implement the new development concept, further improve the understanding of the essential attributes of Ideological and political education and entrepreneurship education. clarify the era significance of the organic integration and coupling of the two, adhere to the problem orientation, actively explore the path and direction of the two-way construction, and constantly improve the level and quality of personnel training.

Research on Optimization of Undergraduate Education and Training Program of Finance Major in Comprehensive Research University

ZHU Ning, SHENG Hu

2021, 4(13):  86-88. 

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As a "double first-class" comprehensive research university, which is good at science and engineering, Central South University has optimized its undergraduate training program of finance, integrating the characteristics of science and engineering into the curriculum system of general education. At the same time, a large number of basic knowledge courses of economics and management are set up by taking advantage of the combination of economics and management in our college, and characteristic professional courses are set up according to the advantages of professional research and the direction of teaching reform. Through the implementation of the research and innovation program, students' employment ability is greatly improved. And based on the deep understanding of the industry and company operation, we have achieved excellent results in the practical activities competition. These results show that the training program can effectively improve the comprehensive quality of students, deepen their understanding of "industry + finance", and meet the demand for talents.

The "Three Stages and One Whole "Integration Mode of Curriculum Thought and Politics——Take the Course of Measurement and Control Circuit as an Example

ZHOU Wei, LIU Weiling, GAO Nan, MENG Zhaozong, XIAO Yanjun

2021, 4(13):  89-92. 

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In view of the current problems of the inappropriate way of Integrating Ideological and political education into the curriculum and the inconspicuous effect of integration, the author puts forward a " three stages and one whole " mode of integrating ideological and political education into the curriculum based on the curriculum objectives and characteristics of measurement and control circuit, around the OBE teaching concept, combined with online and offline mixed teaching and BOPPPS teaching mode. Before class, teachers' understanding of the course objectives and careful preparation of the course reflect a rigorous and serious teaching attitude. In class, teachers use words and deeds, exploration spirit, home and country feelings and other breakthrough points to exercise students' dialectical and unified scientific thinking, and stimulate students' innovative spirit of exploration. After class, we should make use of the fairness of examination, the honesty of examination and the equality of communication to realize the guidance of correct values. The three stages before, during and after class are integrated to realize the value shaping of students. In addition, the integration of Ideological and political curriculum design is also combined with the school motto of "diligence, prudence, public loyalty" to better interpret the essence of the school motto.

Study on the Construction and Practice of the Online Curriculum System of “Teaching and Learning Cooperative Community” Based on the Course “Career and Development Planning”

YANG Douqiang

2021, 4(13):  93-96. 

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The "Career and Development Planning" course advocated the two core tasks of "self-identification" and "socialization". This course constructed an online curriculum system of “Teaching & Learning Cooperative Community” by practicing the “Self-exploration” in essential way, and exploring the online teaching environment and platform changes under the course principles. The “Teaching & Learning Cooperative Community” was working as follows. Firstly, the teaching task was decomposed, and students were matched with groups. Then, the course was divided into “student self-discipline learning and practical training display” and other two segments. Moreover, five first-level evaluation indicators such as “model understanding and practical skills” and 15 second-level evaluation indicators were set up to evaluate and promote students' learning effectiveness. Guided by these principles, the constructed online curriculum system could promote the “co-construction, co-learning and co-progress” of teachers and students, enhance the retention rate of students’ learning, and improve instructors’ teaching efficiency. On the other hand, the course itself could complete the professional upgrading for the new environment and the new demands. This study was also able to provide reference value for the future application of online teaching in higher education and teaching activities.

To Grasp the Cultivation of Nursing Talents in TCM Colleges and Universities from the Connotation of TCM Self-Confidence

WANG Jie, YUAN Yamei

2021, 4(13):  97-99. 

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Chinese medicine culture is an important part of Chinese culture. For thousands of years, Chinese medicine has played an important role in disease prevention, treatment, nursing and health preservation, and constantly in practice proved the uniqueness and effectiveness. During the novel coronavirus pneumonia outbreak, TCM played an amazing and irreplaceable role, and TCM care was also seen as key to the recovery of novel coronavirus pneumonia patients. Therefore, adhering to cultural self-confidence, developing characteristic nursing of traditional Chinese medicine, and training nursing talents with firm self-confidence of traditional Chinese medicine are important work contents of traditional Chinese medicine colleges and universities to adapt to the development of the times.

The Exploration of Paths for Universities Cooperative Education of Politics and Specialized Course

GE Shun, CHEN Guiling, WANG Tao, ZHANG Litao, ZHANG Yuran, LI Rui

2021, 4(13):  100-102. 

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In recent years, universities cooperative education of politics and specialized course has become a hotspot of education research. This exploration combined with practice, analyzed the connotation of cooperative education of politics and specialized course, and proposed some effective paths. By grasping the ideological leadership, strengthening the ideological and political control ability of professional teachers, excavating the ideological and political education resources of professional courses and integrating them into the whole process of college students' training, constructed a coordinated and orderly education mechanism.

Analysis on the Statistics of Higher Education from the Perspective of Modernization of University Governance

FAN Yanfei

2021, 4(13):  103-105. 

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The statistical data of higher education is the quantitative embodiment of the quality of a school and the basis of decision-making development and policy making. The statistical work of higher education is a basic work to promote the development of colleges and universities. However, there are some problems in the statistical work of many colleges and universities, such as incomplete understanding of statistics, outdated working mode, lack of systematic working ideas and methods. In the process of vigorously promoting the modernization of governance system and ability in colleges and universities, the statistical work of higher education must update the understanding idea, innovate the working mode, improve the working thought and method to serve the modernization of governance idea, system and practice in colleges and universities.

Research and Practical Exploration of the Virtual Simulation Training Teaching Mode of "Rehabilitation Nursing Science "From the Perspective of Embodied Cognition

WANG Yali, HUANG Simin, HUANG Pingping, SHAO Fan, HUANG Shumin

2021, 4(13):  106-108. 

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With the rapid development of the information technology era, the traditional teaching mode of "rehabilitation nursing" practical training course has been unable to meet the needs of high-quality rehabilitation nursing personnel training, and needs to promote information teaching. This study clarifies the necessity of virtual simulation teaching means, based on the theory of "physical cognition ", by combing the teaching purpose, innovating the course content, organically combining the virtual simulation teaching platform with the rehabilitation nursing practice classroom, a new mode of practical training course teaching is constructed in order to train students' professional quality, professional skills and innovative thinking, and to train high-level applied talents of rehabilitation nursing.

Exploring the Information Literacy Development Path of Higher Vocational Foreign Language Teachers in the Era of Artificial Intelligence

XU Lisha

2021, 4(13):  109-111. 

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With the continuous development of artificial intelligence technology, some simple jobs will be replaced by artificial intelligence products, which will lead to a new market economic revolution. In such a background, foreign language teachers in higher vocational colleges should accurately recognize the development trend of the times, constantly combine information literacy training methods, improve personal work level, and cultivate more artificial intelligence professionals for the country. This paper analyzes the concept of information literacy, and concludes the significance of foreign language teachers' higher information literacy ability. Combined with the problems existing in the current training, this paper thinks about how to improve the information literacy of foreign language teachers in higher vocational colleges from the two levels of school and teachers, in order to improve the effect of information literacy training in higher vocational colleges.

Explore the Path to Improve the Teaching Quality of Ideological and Political Course in Higher Vocational Colleges

LI Yang

2021, 4(13):  112-113. 

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Ideological and political course is an important course content in higher vocational education, and its classroom teaching is an important position for teachers to carry out students' Ideological and political education. The ultimate goal is to improve students' comprehensive quality and provide guarantee for students' sustainable development in the future. Therefore, teachers need to pay close attention to the effectiveness of Ideological and political teaching, and put forward the topic of "how to improve the quality of Ideological and political teaching". Teachers can carry out in-depth teaching research around this topic, and combine the research results of this topic to carry out the ideal ideological and political teaching, so as to solve the ideological and political teaching problems.

The Current Situation and Countermeasures of Application Oriented University Students Serving Local Development——Take Suqian University as an Example

GAO Zheng

2021, 4(13):  114-117. 

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Suqian University, as a young local application-oriented undergraduate university, and Suqian City are full of vitality and the spirit of reform and innovation. Local colleges and universities take root in local areas, serve local areas, conform to the reality of local development, integrate into local development, especially transport high-quality applied talents for local development, and retain talents for local development, which is the inevitable requirement for local colleges and universities to rely on local collaborative development. Colleges and universities should cooperate with the government and enterprises to do a good job in innovation, entrepreneurship and employment services, so as to further enhance the ability of college students to serve local development.

Research on Innovation and Entrepreneurship Education Mode in Colleges and Universities from the Perspective of Application-Oriented Talent Training

JIANG Darui

2021, 4(13):  118-119. 

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With the rapid development of society, the country's development in various fields of talent demand is also growing, the new era needs new talents, and the traditional talent training mode has been unable to adapt to today's rapid development of the times, the progress and development of society has also brought a certain impact. With the continuous popularization of higher education in China, the total number of college students continues to rise, the employment pressure of college students is increasing, and the employment situation is increasingly severe. Therefore, in order to improve the employment rate of college students and encourage innovation and entrepreneurship, it is imperative to carry out innovation and entrepreneurship education in the process of cultivating applied talents in colleges and universities.

Exploration and Construction of Innovative and Entrepreneurial Talents Training Mode in Higher Vocational Education under the Background of Vocational Education Reform

CHEN Yueyang, YANG Li, XIANG Chunzhi, FAN Ying

2021, 4(13):  120-123. 

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As an important part of the construction of vocational education system with Chinese characteristics, higher vocational innovation and entrepreneurship education is the core issue of talent training. In the historical period of social and economic changes and vocational education reform, it is necessary to clarify the positioning of innovative and entrepreneurial talents in higher vocational colleges, point out their basic characteristics, core quality and basic requirements, clarify the objectives of talent training, construct a curriculum system of "one core, three integration, three combination and four progression", construct a campus culture system of innovation and entrepreneurship, and form an innovative mode of "exploration, learning, research, imitation and practice" The teaching mode, campus culture system and curriculum system are integrated with each other to form a new ecology of innovation and entrepreneurship education.

On the Strategy of Promoting College Students' Employment and Entrepreneurship Education under the Talent Supply Side Reform

LI Zhijun, LOU Xingming

2021, 4(13):  124-125. 

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As the main position of higher education personnel training, colleges and universities need to actively explore the employment and entrepreneurship education mode under the background of "talent supply side reform". In order to effectively expand the employment and entrepreneurship channels of graduates, the primary task is to further enhance the employment and entrepreneurship ability of college students, and actively explore more favorable paths for college students' employment and entrepreneurship, so as to cultivate more excellent talents for the society, so that graduates can more smoothly move towards various posts in the society, and lay a solid foundation for future employment and entrepreneurship. In view of this, this paper first gives a brief overview of the basic concept of supply side reform and the significance of employment and entrepreneurship education for college students, and then further analyzes the problems in the employment and entrepreneurship education of colleges and universities under the background of talent supply side reform and how to promote the employment and entrepreneurship education of students under this background.

Research on the Value of Standardized Patients in Nursing Practice Teaching

DONG Xianghui, WU Ren, ZHU Jinpu

2021, 4(13):  126-128. 

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ObjectiveTo analyze the application effect of standardized patients in nursing practice teaching. MethodSelect 150 nursing students in school as research subjects (June 2020-December 2020), grouped in chronological order, 75 of them adopt conventional nursing teaching methods and are included in the control group, and a standardized patient teaching model is implemented 75 students from the two groups were included in the observation group. The scores of theoretical examinations and clinical practice examinations of the two groups of nursing students were compared, and the two groups of nursing students’ satisfaction with teaching were compared. ResultsThe theoretical performance and practical performance of the observation group were higher than those of the control group, and the difference between the groups was statistically significant (P<0.05). The satisfaction rate of the observation group was 97.33% (73/75), and that of the control group was 80.00% (60/75). The difference between the groups was statistically significant (P<0.05). ConclusionThe introduction of standardized patient model in nursing teaching can help improve comprehensive ability, and the students' recognition is high, which can be applied in practice.

Explore the Innovative Path of Core Competency Training for Resident Physicians in the Department of Pathology

LU Jingyan, LI Yunqian, JIN Meihua, HU Jie, ZENG Sien

2021, 4(13):  129-131. 

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Combined with clinical pathology department practical problems that exist in the resident training, strengthen the construction of training base and teaching staff, the trainee rotation grouping management, strengthen the clinical pathological diagnosis and operation training professional skills and comprehensive quality and ability in the evaluation and training aspects of reform and innovation, and establish a clinical pathology department of resident standardization training layered progressive type training plan and form characteristic, continuously improve the quality of resident training, improve resident's six core competence and job satisfaction.

Research on the Working Mechanism of Accurate Assistance for Graduates with Employment Difficulties in Independent Colleges

XIANG Junhua

2021, 4(13):  132-134. 

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With the enrollment expansion of colleges and universities, the employment situation of college graduates is grim, has attracted the attention of all walks of life. The employment of graduates is related to social stability, and it is a livelihood project in China. This paper selects independent colleges and universities as the research object, analyzes the types of employment difficulties of independent college graduates, and puts forward specific assistance measures. By improving the precise employment assistance service mechanism, it constructs the precise employment assistance work system, and implements various employment assistance work.

The Application of Flipped Classroom and Blended Learning in College General Courses

ZHENG Jing

2021, 4(13):  135-137. 

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The “Communicative English Course” has changed the traditional teaching method and teaching mode of the college general course “College English Listening and Speaking”, and practices the concepts of flipped classroom and “blended learning”. Students watch videos online before class to complete simple self-learning tasks, while difficult tasks are completed through face-to-face instruction to solve the problems of large differences in students’ language abilities and relatively fewer course hours in traditional teaching. Teachers and students collaborate and interact in the real classroom to discuss together, and with the help of information-based teaching tools, teachers get access to the learning situation of students to solve the problem of insufficient interaction in traditional classroom. Finally, students consolidate what they have learned through online assignments and upload their answers anytime and anywhere. At the same time, teachers make use of fragmented time to give feedback.

Investigation and Analysis on the Satisfaction of College Teachers to Students' Appellation

ZHANG Zan, WANG Zhanzhong

2021, 4(13):  138-139. 

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Through the investigation and analysis, case analysis and interview of college teachers on students' address satisfaction in classroom teaching process, the charm of address can be better explained, the communication between teachers and students can be strengthened, the teaching quality can be improved, and the teaching task can be completed better and faster. In this study, 1 600 students of different grades in 10 different majors in the author's school were sampled and divided into four groups to investigate the teachers' satisfaction with the four common addressing styles of students. The results show that: according to the characteristics of the students to get the lowest satisfaction: 4.5%, students prefer to use the first name of the address, satisfaction as high as 94.75%. No matter what kind of address, respect and affinity are the most important factors to improve students' satisfaction. A proper address can make teaching achieve twice the result with half the effort. Through the investigation, it is expected that university teachers should pay attention to improve their address terms and do better in communication and communication.

Research on the Construction Path of Employment and Entrepreneurship Guidance Faculty in Higher Vocational Colleges

JING Xuan

2021, 4(13):  140-142. 

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In the practical education of employment and entrepreneurship for college students, the construction of the teaching staff of employment and entrepreneurship guidance in higher vocational colleges should arouse the attention of the relevant departments. The construction of teaching staff is a very important link for higher vocational colleges to do a good job in educating people. This paper analyzes the current situation and existing problems of the construction of the employment and entrepreneurship teaching staff in higher vocational colleges, and probes into the effective ways to solve these problems, so as to provide a strong guarantee for improving the vocational core quality of the students and the ability of the teaching staff.

Discussion on the Mode of University Teaching based on the Idea of OBE——Taking the Teaching of Resource and Environmental Economics as an Example

LI Lin, LIN Ruolan, XU Yinshan

2021, 4(13):  143-145. 

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With the development of the educational concept with the cultivation of comprehensive talents as the core, it is difficult to achieve the expected effect by using the traditional teaching mode, so the reform of teaching mode has become an inevitable trend. Based on the OBE concept, it has far-reaching significance to reform the teaching mode of university. Based on the OBE teaching concept, taking the course of resource and environmental economics as an example, this paper analyzes and studies the current situation and problems of the college classroom education mode, applies the OBE teaching concept to the course of resource and environmental economics, realizes the reform of teaching mode, provides reference for other courses, is committed to cultivating all-round comprehensive talents as well.

Innovation and Practice in Arranging Teaching Tasks Based on Teachers' Declaration of Their Teaching Abilities

PAN Mengyao, HUAN Ruitie, WANG Feng, CHEN Shaowei, LV Xiaoyong

2021, 4(13):  146-148. 

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The arrangement of teaching tasks is a foundation for the normal operation of school teaching, as well as the key and difficult points in teaching management. Currently, in most schools, the teaching tasks are not arranged in a scientific, reasonable, efficient and humanized enough manner. To address this problem, this study proposes an innovation and practice in arranging teaching tasks based on teachers' declaration of their teaching abilities. In this mode, teachers will declare teaching courses according to their own teaching abilities and schools will, and based on teachers' declared teaching courses, arrange teaching tasks scientifically, rationally and efficiently, so as to ensure the teaching quality of schools effectively.

The Blended Teaching Pattern of Loads and Structural Design Method based on WeChat

JIA Mingming, LV Dagang

2021, 4(13):  149-151. 

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The WeChat software has many good functions, such as extensive application basis, convenient instant communication, rich academic resources, easy data sharing medium, flexible interact way. The blended teaching pattern of Loads and Structural Design Method was proposed based on WeChat. The course WeChat official account and WeChat class groups were built, and the teachers can communicate with students in real time and answer students’ questions. The course academic resources of the course were sent to students via WeChat according to the course contents and curriculum progress. The teaching materials in WeChat can make students understand the course content more vividly and help students to study deeply. Therefore, students can complete all learning links with high quality. Establish WeChat online test system to detect students' learning effect and evaluate teaching quality at any time. Combined with WeChat, the multi-level and multi-channel mixed teaching mode is realized, which greatly improves the quality of teaching and learning.

The Reform of the Teaching Mode of the Psychological Health Education of College Students Based on Project Teaching

PI Yuyu

2021, 4(13):  152-154. 

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At present, the common problems in Mental Health Education for College Students are lack of teachers, single teaching form and teaching effect to be considered. Project teaching is to take the students as the main body, according to the students' learning situation, to take the actual needs of students' life, work and study as the starting point, to reorganize the contents of the teaching materials, and to effectively integrate the curriculum into the course of teaching. This paper proposes that through the analysis of learning situation, the construction of teaching project objectives, the construction of teaching project content, the implementation of project teaching, the reform of evaluation mode, the teaching effect can be significantly improved.

Research on the Relief Strategy of College Students'"Innovation and Entrepreneurship—Professional Learning" Conflict from the Perspective of Role Pressure

XIE Yuqi, XU Honggang, LIU Juan

2021, 4(13):  155-157. 

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Under the background of deepening the reform of innovation and entrepreneurship education in universities, college students have developed in multiple roles, and some college students have appeared in the role conflict of "innovation and entrepreneurship-professional learning". This article analyzes the multi-role development of college students and the causes of role conflicts in "Innovation and Entrepreneurship—Professional Learning", and analyzes the adverse effects of role conflicts from the perspective of role pressure. In order to ensure the mental health of college students in the context of role conflicts, several strategies to relieve role pressure are proposed, including: colleges and universities should guide college students to dynamically correct role expectations, strengthen psychological interventions in role conflicts, and guide students to take root in their majors to carry out innovation and entrepreneurship, Appropriately increase the proportion of innovation and entrepreneurship credits in the compulsory credits.

The Cultivation and Application of Critical Thinking in the Classroom of Materials Major——Taking the Course of Inorganic Materials Science as an Example

ZUO Min, LI Jia, GUAN Ruifang, WANG Gui

2021, 4(13):  158-160. 

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Under the background of new engineering, colleges and universities pay more attention to the cultivation of talents' innovation and practical ability, and the rational thinking with critical thinking as the core has an inseparable relationship with the formation of innovation literacy. Based on inorganic materials science foundation "course as an example, the proposed heuristic teaching gradually expand thought depth, questions and the reasoning stimulate critical thinking form, combined with network platform training critical thinking, curriculum practice of critical thinking in the process of experiment and multi-level appraisal power five measures critical thinking development, for the formation and development of critical thinking in the material professional class, a positive role in promoting.

Analysis of the Integration of Blockchain and University Education and Teaching Data Management

GAO Ying

2021, 4(13):  161-163. 

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In recent years, block chain has attracted the attention of all countries in the world, and China has designated it as a national strategic technology in 2019. The application of block chain technology in technological innovation, industrial change and social governance is increasing and the scope is expanding. Because the defects of traditional database are becoming more and more obvious, it cannot meet the requirements of fine and intelligent management of daily education and teaching in colleges and universities. Based on this, this paper introduces the basic operation mode of block chain and expounds the problems faced by traditional university education and teaching data management, summarizes the application status and challenges of block chain technology in university education and teaching, analyzes the feasibility of block chain technology integration in university education and teaching data management. Finally, the rationalization solution is proposed to make blockchain technology play an important role in the field of education management.

The Practice and Exploration of Integrating Ideology and Politics Teaching Method into OBE in Colour Collocation Course

YANG Xiaoli, LIU Mei

2021, 4(13):  164-167. 

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Color matching course is a professional skill course for art design major, which covers a wide range of contents and wide application fields. OBE teaching design is the inevitable choice of color matching course. Combined with a variety of information-based teaching methods, the integration of "knowledge, skills, ideological and political" is a necessary means to improve the comprehensive quality of students. This paper summarizes the OBE (result oriented) teaching method, analyzes the necessity of integrating the ideological and political course into the color matching course. Combining with the teaching practice of color matching, this paper explores the teaching mode of Integrating Ideological and political education into OBE teaching method, and integrates "knowledge, skills and ideological and political education" to achieve the teaching goal of color matching course.

Explore the Infiltration of Mathematics Culture in the Comprehensive Practical Activities of Primary School Mathematics

LI Bo, LUO Hucheng, CHEN Jie

2021, 4(13):  168-170. 

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The comprehensive practical activities in elementary schools are practical classes that use problems as the carrier, integrate theory with practice, and solve simple practical life problems. Infiltrate the mathematics culture into the comprehensive practical activities of primary school mathematics, the purpose is to enable students to use what they see and learn in their lives while communicating and cooperating and learning in the classroom, so that students should have a deep experience in the comprehensive practical activities. Mathematics culture has undergone thousands of years of precipitation, and the changes of the times have transformed into unique mathematical symbols and mathematical images. We need to understand and understand the cultural background of mathematics in mathematics in order to better understand mathematics. The value of the formation of unique mathematical ideas.

Analysis on the Innovation Strategy of Employment and Management System of Higher Vocational College Students in the New Era

SHI Xu

2021, 4(13):  171-173. 

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With the rapid development of China's education, the quality of higher vocational education has been significantly improved, but there are still some problems in the employment of students, which has had a certain impact on the improvement of the effect of higher vocational education. This paper will give a brief overview of higher vocational students and employment management system innovation, emphasizing the importance of innovation related system. Secondly, it analyzes the current employment situation of higher vocational college students, and points out the shortcomings. Finally, it focuses on the improvement of employment concept, the establishment of employment management team, and the construction of relevant guidance platform, and makes in-depth research and exploration on the innovation strategy of higher vocational college students' employment management system in the new era, hoping to provide reference for relevant personnel for reference.

Informationization Drives the Modernization of Quality Evaluation of Mixed Teaching in Primary and Secondary Schools

HUANG Shuangshuang

2021, 4(13):  174-176. 

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With the development of information technology represented by Internet, big data and artificial intelligence, hybrid teaching has become an important choice of basic education. In practice, the teaching quality evaluation is absent due to the particularity of teaching environment, the dispersion of teaching organization and the uncertainty of online and offline proportion. It is mainly reflected in the fuzzy teaching quality evaluation standard, simple evaluation process, single evaluation subject and so on. The strategies to make up for these shortcomings by using information technology are: the authority of the national top-level design standard mixed teaching quality evaluation; the implementation of the evaluation of the whole elements of teaching to improve the scientific evaluation of the mixed teaching quality; and the participation of multiple subjects to improve the accuracy of the evaluation.

Investigation and Analysis of Professional Skill Training in Chinese Medicine and Countermeasures

WANG Yang, TIAN Weizhen, SUN Quan, CHEN Gang

2021, 4(13):  177-179. 

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Study the development of Chinese medicine vocational skills training, and compare whether there are differences in training organized by industry enterprises, colleges, and health commissions. In the research process, comprehensively apply literature and network information research methods, questionnaire survey methods, group focus interview methods, individual interview methods, telephone interviews, comparative analysis methods and other research methods, analyze the similarities and differences of training organized by different units, and build a traditional Chinese medicine industry. A lifelong training system for traditional Chinese medicine vocational skills with its own characteristics, "covering all employees and uniform standards". The results showed that: in terms of training items, mainly health care conditioners, health managers, pharmaceutical preparation workers, traditional Chinese medicine processing workers, etc.; training objects are mainly middle and high school students, laid-off workers, and village doctors; the training materials used are relatively relatively perfect.

Research on Higher Vocational Teachers' Information Teaching Ability Based on TPACK

HUANG Juan

2021, 4(13):  180-182. 

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With the rapid development of science and technology today, the influence of information technology on education is increasing. Promoting the development of information-based teaching capabilities of teachers in higher vocational colleges will help improve the level of the teaching staff, improve the teaching level, and create a new era "golden course". This is the only way for the connotative development of higher education. TPACK will become the basis for teachers to effectively carry out teaching. Whether teachers have a systematic and complete knowledge of TPACK is a prerequisite for informatization teaching. This article analyzes the current situation of higher vocational teachers' information teaching ability, and explores ways to improve higher vocational teachers' information teaching ability.

Research on the Development Model of Crowd-Creation Space in Aba Ethnic Area

LI Juan, HUANG Chengbing, QU Yingjie

2021, 4(13):  183-185. 

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The development of the crowd-creation space in the Aba ethnic area is faced with the following problems such as the lack of entrepreneurial and innovative talents, the unclear profit model, the serious homogeneity phenomenon, the lack of its own characteristics, the incomplete supporting environmental policies and the serious lagging of venture capital. Combining with the concept of Makerspace and its function under the current economic transformation and development of our country, focusing on the analysis of the current problems in the development of Makerspace, and putting forward the main models of Makerspace development according to local conditions, including real estate type, training and guidance, activity aggregation, and investment driven, industrial chain services, e-commerce, and comprehensive entrepreneurial ecosystems, combined with the development of the real economy in the Aba ethnic region, using ethnic towns, traditional villages, and ethnic specialty products as carriers to promote the process of rural revitalization in ethnic regions, thereby realizing ethnic minority regions economic and social development by leaps and bounds.

Research on the Construction of Cross Border E-Commerce Practice Teaching Base for International Trade Major——Take Baoding University of Technology as an Example

XUE Fang, WANG Yanfang, YUAN Haochang, LI Dongxue

2021, 4(13):  186-188. 

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With the explosive growth of the scale of cross-border E-commerce transactions, the demand for cross-border e-commerce talents is rising rapidly. The international trade major of Baoding University of Technology timely adjusts the talent training program, carries out the integration of industry and education, introduces enterprises into the university, constructs the cross-border e-commerce practice teaching base, builds the cross-border e-commerce practice teaching platform, and the university enterprise two-way output, expands the teaching staff, and constructs the practice teaching training system based on“systematization based on working process ”,realized the four party linkage of university, enterprises, students and industry, and every party benefits from cooperation.

The Present Situation Research on Innovation and Entrepreneurship Association from the Perspective of Competition

WEI Qiqi, LI Xiaohua, CHEN Weixiao

2021, 4(13):  189-192. 

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Whether it is competition or innovation and entrepreneurship association, it plays an important role in cultivating students' innovation and entrepreneurship consciousness. Student associations have both the function of self-management and the demand of self-development. But at present, there are many problems in the innovation and entrepreneurship associations in colleges, such as lack of professional guidance and obvious characteristics. There are many obstacles in the development of community innovation and entrepreneurship. From the perspective of competition, this paper investigates and analyzes the current situation of college students' participation in subject competition, and puts forward some thoughts on the construction of innovation and entrepreneurship associations.

A study on the Present Situation and Development Countermeasures of Cultural and Creative Industries in Shaoguan

YAO Shengmei, LIU Weiqin

2021, 4(13):  193-195. 

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The cultural and creative industries in Shaoguan should take the initiative to grasp the good policies and opportunities of the party and the country, and strive to overcome the shortcomings of regional characteristics and serious homogeneity; the lack of innovative ideas; the obsolete marketing means and the lack of modernization, etc. , we will actively take measures to strengthen cooperation between schools and enterprises so as to foster cultural and creative talents; deepen the study of regional connotation and create a cultural and creative atmosphere; diversify product categories and cultivate cultural and creative "individuality" ; tap additional values and create cultural and creative brands; and promote integrated marketing, measures such as the harvest of cultural and creative achievements will enable Shaoguan's cultural and creative industries to better represent Shaoguan.

The Status Quo and Countermeasures of the Development of Online Live E-Commerce in Promoting Rural Entrepreneurship——Taking Heilongjiang Province as an Example

CUI Shuai, WU Hao

2021, 4(13):  196-198. 

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As a new business form of my country's rural revitalization development strategy, the webcast e-commerce industry has performed very well in many aspects in recent years, such as cultivating new consumer groups, improving consumption levels, and creating diversified independent employment opportunities. Not only has it provided a new platform for the development of my country's real economy, it has provided numerous entrepreneurial and employment opportunities for my country's rural entrepreneurship, and has also contributed to the creation of a new growth point for my country's economy. In the initial stage of building a modern socialist country, my country must actively adapt to the needs of the Internet economy, and let the online e-commerce live broadcast industry help my country's rural areas to achieve comprehensive and all-round revitalization.