Abstract: The cultural and creative industries in Shaoguan should take the initiative to grasp the good policies and opportunities of the party and the country, and strive to overcome the shortcomings of regional characteristics and serious homogeneity; the lack of innovative ideas; the obsolete marketing means and the lack of modernization, etc. , we will actively take measures to strengthen cooperation between schools and enterprises so as to foster cultural and creative talents; deepen the study of regional connotation and create a cultural and creative atmosphere; diversify product categories and cultivate cultural and creative "individuality" ; tap additional values and create cultural and creative brands; and promote integrated marketing, measures such as the harvest of cultural and creative achievements will enable Shaoguan's cultural and creative industries to better represent Shaoguan.

Key words: Cultural and creative industry, Current situation, Development strategy, Research