Abstract: As a new business form of my country's rural revitalization development strategy, the webcast e-commerce industry has performed very well in many aspects in recent years, such as cultivating new consumer groups, improving consumption levels, and creating diversified independent employment opportunities. Not only has it provided a new platform for the development of my country's real economy, it has provided numerous entrepreneurial and employment opportunities for my country's rural entrepreneurship, and has also contributed to the creation of a new growth point for my country's economy. In the initial stage of building a modern socialist country, my country must actively adapt to the needs of the Internet economy, and let the online e-commerce live broadcast industry help my country's rural areas to achieve comprehensive and all-round revitalization.

Key words: "Internet plus", Webcast e-commerce, Rural entrepreneurship, Rural revitalization