Table of Content

25 September 2021, Volume 4 Issue 18

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Research on the Integration of Local Excellent Traditional Culture and Campus Culture

WANG Min

2021, 4(18):  1-3. 

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Local excellent traditional culture and campus culture of local universities are closely linked, and their integration is an important issue in the field of university culture research. This paper studies the connotation of local culture and campus culture, analyzes the necessity of the integration of local culture and campus culture, and gives the effective path and strategy of the integration of local culture and campus culture. Taking Huaiyin Institute of Technology as an example, this paper analyzes the specific ideas and ways in the process of integration of local excellent traditional culture and campus culture.

Analysis on Improvement Measures of University's Innovation and Entrepreneurship Education

CHEN Yongxia, PANG Jiao, LIU Mingchao

2021, 4(18):  4-6. 

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At present, the situation at home and abroad is undergoing profound changes, and China's economy is in a critical period of shifting from factor-driven and investment-driven to innovation-driven. Innovation and entrepreneurship are the driving force for economic development, and young people are the effective force for innovation and entrepreneurship. Certain achievements have been made in the current innovation of entrepreneurship education in colleges, but still face the shortage of autonomy is not strong, the concept of cognitive, students enthusiasm is low, the construction of teachers system incomplete, light weight program students main body, therefore, in this paper, on the basis of analyzing the problems and reasons from independent build characteristic innovation entrepreneurship education in colleges and universities, relying on professional course to achieve education geared to the needs of all employees, deepen the development of entrepreneurship cognition and practical education, the construction of a teaching staff system with obvious advantages, and put forward specific countermeasures and suggestions from the perspective of education and teaching reform guarantee mechanism.

The Mechanism of How Office of Technology Transfer Influences Entrepreneurship Education Efficiency in University

LU Shengkan

2021, 4(18):  7-10. 

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After years development of entrepreneurship education in university, it presents the feature of abundant in quantity and versatile in format. The capability of founding a startup and positive attitude to entrepreneurship increased steadily. Due to the fast-pace of setting up entrepreneurship courses, lacking proper-matched tutors, limited supporting system, and the job-hunting oriented organizer make the entrepreneurship education stay in the superficial level rather than pursuing the essence of its mission. Observed the pattern of entrepreneurship education organizer, we found an interesting point by adopting office of technology as main partner in doing the entrepreneurship education. Analyzed the possible ways the office of technology could positively affect the entrepreneurship education, is provides a new perspective for researchers to understand the theory of effectiveness in entrepreneurship education.

Research on the Integration of Curriculum and Politics into the Teaching Design of College Students' Innovation and Entrepreneurship Course under the Background of "Internet Plus"

LIU Xiujuan, XIE Zhikun

2021, 4(18):  11-14. 

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The proposal of curriculum ideology and politics provides a new perspective for the innovation of ideology and mode of ideological and political education in colleges and universities in China, and it also brings a new challenge. Under the background of "Internet plus", the research on the teaching design of integrating ideological and political courses into innovation and entrepreneurship courses for college students is of great significance to the implementation of the fundamental task of cultivating moral education. Based on the college students' innovative entrepreneurship education courses as an example, the depth of mining in the course of ideological elements, based on the level of teaching design were analyzed, and put forward the "Internet plus" under the background of the curriculum education of college students' innovative entrepreneurial education teaching design path, study aims to promote the curriculum education development, give full play to the educational function of the creative education of colleges and universities.

Research on the Application of PBL Teaching Model in the Course of Introduction to the Basic Principles of Marxism

SHI Liang

2021, 4(18):  15-17. 

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Under the background of the new era, the teaching of ideological and political theory requires more students' participation and enthusiasm, so as to better cultivate students' problem consciousness and problem-solving ability. PBL teaching mode with students as the center, problem oriented, the results of production as the goal of OBE teaching concept, with the principle of class content and target has intrinsic in particular, through the situation, group discussion, problem of import, results show, the evaluation of reflection and summarizes six steps link, realize the classroom teaching and students' ability promotion, in order to achieve the new era of ideological and political theory of the new requirements.

Exploration on the Teaching Reform of Oil and Gas Reservoir Geology Course under the Background of Innovation and Entrepreneurship Education

LIU Guizhen, SHANG Xiaoqing

2021, 4(18):  18-20. 

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Oil and gas reservoir geology is a very important branch discipline in the field of petroleum geology. It is a required course for resource exploration engineering. In order to meet the needs of the development of innovation and entrepreneurship education, and to strengthen the cultivation of students' innovative thinking and practical ability, the characteristics of the course "Oil and Gas Reservoir Geology" is analyzed, and the teaching reform from the aspects of teaching idea, teaching content, teaching method, practical teaching and examination method is discussed. The teaching philosophy is "student-centered and results-oriented", the theoretical system is modular, the teaching content is updated in time and practical training links are added in the teaching content, and the network resources and diversified assessment and evaluation system are rationally developed and utilized in the teaching methods, so as to stimulate students' enthusiasm for learning and improve students' innovation and entrepreneurship ability.

Research on the Teaching Reform of the Integration of Specialty and Innovation in Electronic Design Innovation Course

WANG Hongbin

2021, 4(18):  21-23. 

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As an elective course of innovation and entrepreneurship in application-oriented universities, electronic design innovation course has strong applicability and practicality. There are some problems in the traditional teaching: the curriculum is not high-level, innovative and challenging enough, it can not reach the "golden course" standard of "once for both sexes", the curriculum does not guide and train students to engage in subject competition, innovation and entrepreneurship, which leads to the separation of specialty and innovation. Through research, practice, improvement and improvement in course teaching, subject competition and innovation and entrepreneurship, electronic design innovation course can better guide subject competition, innovation and entrepreneurship, and realize the real integration of specialty and innovation.

A Study on the Current Situation of Undergraduates' Self-Study Ability in College English Teaching

HAN Hui, ZHOU Manjiang

2021, 4(18):  24-26. 

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English, as an international language, is drawing attention from an increasing number of undergraduates. However, these students are struggling to find a better way of learning in actual English learning even though they have realized the importance of mastering English language skills. Targeting at college English teaching and undergraduates' need for English self-learning abilities, this paper is intended to study methods for English teachers to cultivate students in the following aspects, including how to guide undergraduates to bring up their self-study abilities, and provide them with superior places for self-learning, as well as the way to help them develop a right attitude and goal towards self-study in English learning. With this research, we hope to create an atmosphere of self-study for undergraduates, where they can carry out self-controlled English learning based on the web before and after class.

The Application and Practice of Ideological and Political Teaching in Higher Vocational Mathematics Teaching

SUOLANG Wangmu

2021, 4(18):  27-29. 

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Mathematics is a very important public basic course in higher vocational teaching. Almost all higher vocational majors have set up the course of mathematics. In the teaching process, teachers should learn from the characteristics of the subject of higher vocational mathematics. As well as teaching on the psychology and learning characteristics of higher vocational students, so as to guide students to effectively master mathematics knowledge and lay the foundation for other professional learning. In view of the analysis and research on the whereabouts of vocational graduates, it is found that most vocational students will go to work in related companies after graduation, and engage in related technical positions in the company. However, with the development of society, the requirements for talents are not only on the technical level. One's ideological and moral character, enthusiasm for work, spiritual qualities expressed in work, as well as interpersonal communication, values, and even patriotism, home thoughts, etc., are all important elements for evaluating a person. Therefore, higher vocational education should not only attach importance to professional and technical education, but also cannot ignore ideological and political education. This article explores how to develop curriculum ideological and political teaching path in higher vocational mathematics teaching.

Comprehensive Practical Research on Online Teaching in Higher Vocational Colleges——Take Guangdong Women's Vocational and Technical College as an Example

LU Zhigao

2021, 4(18):  30-32. 

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Coping public health emergencies and fully implement online teaching is a major challenge for higher vocational colleges. Practice and investigation show to unify the thinking of all faculty and staff as soon as possible. School leaders attach great importance to the coordinated promotion of various departments, timely introduce targeted safeguard measures and incentive mechanism, strengthen the process management and quality monitoring. Vocational colleges have the ability to gather resources, gather strength, carry out online teaching, and achieve the equivalent goal of online learning and offline classroom teaching quality.

Research on the Operation Mechanism of Cross-Border E-Commerce Studio based on the Cultivation of "Creation, Innovation and Entrepreneurship"

XU Diyuan, XU Zheling, HE Xida

2021, 4(18):  33-35. 

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The innovation ability affects the development of economy in the future, so it is necessary to cultivate the abilities of creativity, innovation and entrepreneurship in college students. Due to the covid-19, the cross-border e-commerce industry is developing rapidly. The education of cross-border e-commerce talents should take account of the industry need and improve the students' ability of creation, innovation and entrepreneurship comprehensively. Take the studio as the teaching unit will be effective to implement cross-border e-commerce practice projects, establish the cooperation between colleges and enterprises in-depth, to complete the connection between students and work posts.

Design and Practice of Ideological and Political Education in Landscape Architecture Sketch Course

WANG Xiaoge, XUE Junyan, JI Xiaolian

2021, 4(18):  36-38. 

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Curriculum ideological and political education is an important way for colleges and universities to implement the task of moral education in the new era. At present, the world is facing the problems of environmental pollution and ecological destruction. It has become the goal of higher vocational landscape talents training to cultivate high-quality technical and skilled talents with the feelings of home and country and the construction of beautiful China. Xi Jinping's ecological civilization thought is a guide to the design of garden architecture sketches. China's mission and occupation of promoting ecological civilization construction in the beautiful China and Rural Revitalization will help students to achieve effective integration of knowledge, skill education and ideological education in enhancing the knowledge and ability of students.

Mixed Teaching Practice of "Computer Rendering Techniques" Based on Multi Platform and Virtual Simulation Software

TANG Yiping

2021, 4(18):  39-41. 

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Since 2015, the course of "computer rendering techniques" has gone through five years of information-based teaching, which has achieved a qualitative change compared with traditional teaching in teaching mode, teaching resources and teaching effect. This paper focuses on the reform and practice of informatization and hybrid teaching of "computer rendering techniques" course, and analyzes the analysis and thinking of the course in the informatization and hybrid teaching reform, so as to provide some thinking for the future informatization teaching.

On the Practice of College Students' English Teaching under the Background of Smart Classroom

GU Yanan

2021, 4(18):  42-44. 

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With the support of big data, cloud computing, internet of things and other information, smart classroom changes the traditional teaching methods by building an intelligent and digital classroom teaching environment, and makes full use of the advantages of information technology to realize the integration with teaching content. It has the characteristics of accurate teaching decision-making, diverse teaching modes, rich teaching resources, and instant evaluation feedback. Starting from the basic characteristics of smart classroom and its significance to college English teaching, this paper analyzes and discusses the ways and methods of constructing smart classroom in college English teaching, in order to improve the quality, efficiency and subject quality of college students' English learning by applying smart classroom teaching mode under the background of the development of mobile internet, it can be used for reference to cultivate the comprehensive ability of college students.

Teaching Reform of "Creo Course" for the Cultivation of Engineering Innovation Ability

MO Deyun, CHEN Lu, XIA Xiaoqun, CHEN Xiaojun

2021, 4(18):  45-47. 

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The new engineering education clearly points out that it is necessary to focus on the cultivation of engineering science and technology innovation and industrial innovation talents. In this context, taking the School of Mechanical and Electrical Engineering of Lingnan Normal University as an example, the analysis found that there are some problems in the teaching of "creo course", such as single structure of teaching content, poor application ability of students and so on. Therefore, this paper proposes to take the training of engineering innovation ability as the goal, take product innovation design, scientific evaluation system of product performance and patent application as the means, and the teaching reform plan for the optimization of mechanical product design is carried out through the project. This reform can give full play to the students' professional foundation and creative ability, that is, to be familiar with the software and comprehensively apply the knowledge learned before, also can strive for scientific research achievements through their own efforts.

On the Teaching Reform of Higher Mathematics Integrated with Ideological and Political Education

WANG Xiaoli, ZHANG Xuexia, ZHAO Wenbin, ZHAO Rui

2021, 4(18):  48-50. 

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The course of higher mathematics is an important basic course in colleges and universities. In order to integrate the ideological and political education into all aspects of the teaching of higher mathematics, we should take imparting knowledge as the carrier to realize moral cultivation and moistening things. This paper mainly discusses the construction of teaching staff, the construction of higher mathematics course and the education in teaching process. Among them, the education in teaching process includes two aspects: excavating the education elements of the course and teaching design scheme. This paper focuses on two aspects in detail, and finally makes a corresponding summary of the full text.

Research on Teaching Reform of Engineering Elective Course Teachers under the Background of Innovation and Entrepreneurship——Taking the Course of CCHP as an Example

LI Sen, WANG Jianhui, LU Tingzhong, DAI Jiannan, WANG Xiaobing, MA Tingting

2021, 4(18):  51-53. 

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College students are the backbone of innovation and entrepreneurship in China. Improving the level of College Students' innovation and entrepreneurship education is an essential part of promoting innovation and entrepreneurship in China. This paper summarizes the attempt to integrate innovation and entrepreneurship education into the curriculum since the author taught CCHP under the background of innovation and entrepreneurship. These reforms include enriching the teaching content and improving learning interest, strengthening the construction of a professional internal theoretical system, enhancing the ability to use interdisciplinary knowledge, strengthening the cultivation of innovation consciousness combined with the course case, integrating entrepreneurship theory and method education in the curriculum and examinations. The above-improved methods obtain a better teaching effect.

An Investigate into the Teaching Reform of Curriculum Ideology and Politics in Cultural Anthropology

MA Xiaocui, WANG Wendi

2021, 4(18):  54-57. 

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Using Marxist anthropology theories and core viewpoints to integrate ideological and political education into the education and teaching of cultural anthropology, emphasizing the organic integration and internal connection between the cultivation of basic knowledge and skills and ideological and political education. curriculum ideological and political to cultural anthropology is of great significance to fulfilling the fundamental task of morality education. Although in the initial practice process, it has problems such as unsound management system and mechanism, teachers' ideological and political literacy needs to be improved, ideological and political effects are not obvious, students' enthusiasm is poor, and participation is not high. However, optimizing the management system and mechanism, building a team of ideological and political teaching, strengthening ideological and political training, paying equal attention to teaching and learning, and promoting the implementation of student participation are the ways to improve the practice of curriculum ideological and political reform in cultural anthropology.

Exploration of Application Oriented Experimental Teaching Process of "Principle and Application of Microcomputer"

ZHANG Xinhua, ZHU Mingying, JI Jianbo, BO Yuanzhong

2021, 4(18):  57-59. 

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"Principle and application of microcomputer" is the core course of automation major, it is an application-oriented comprehensive professional course, which requires students to master the principle and structure of MCU and C language programming. By increasing the experimental teaching hours and experimental content, the Proteus hardware simulation is added to the experiment; Let the students preview the experiment and enhance their subjective initiative; In the experiment class, we demonstrated to the students how to use Proteus to complete the drawing and simulation of hardware schematic diagram and the programming of keil software. Through the above steps, can greatly enhance the experimental effect, let the students really achieve "soft and hard", so as to achieve the purpose of training applied talents.

Exploration of Entrepreneurship Teaching Aiming at the Diversity of College Students

WANG Xu, ZHOU Jin, ZHENG Qi

2021, 4(18):  60-63. 

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Entrepreneurship education is a key link in the cultivation of innovative and entrepreneurial talents in colleges and universities, and entrepreneurship teaching is an important way to implement entrepreneurship education. Due to the general characteristics of entrepreneurship education, entrepreneurship teaching in colleges and universities is generally faced with the challenge of diversity of students: that is, when students who varies from grades, majors, entrepreneurial foundations and personalities gather in the same entrepreneurship teaching classroom, how to give full play to the diversity of students, so as to effectively carry out teaching and give full play to the maximum effectiveness of peer learning. According to the diversity of students in entrepreneurship teaching, the AI innovation and entrepreneurship education platform of Tsinghua University has established the main line of entrepreneurship team growth among routine teaching, which has effectively promoted the development of entrepreneurship learning and achieved positive teaching results. Its practice has reference significance for entrepreneurship teaching.

Analysis of Strengthening the Construction of Engineering Training Center under the Background of Accelerating Innovation

WANG Enze

2021, 4(18):  64-66. 

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Combined with the development process of the engineering training center in colleges and universities, it analyzes its main problems, discusses its own development and changes, and proposes the construction of a new type of engineering training center. By introducing new concepts and new technologies, it accelerates the integration of production, education and research, teaching and innovation and entrepreneurship are mutually promoted, with a view to creating an intelligent and innovative engineering training center that can train applied talents.

Limitations and Practical Approaches of Entrepreneurship and Innovation Education in Universities under the Background of “Internet Plus”

ZHOU Qunhua

2021, 4(18):  66-68. 

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There is a high degree of internal correspondence between “Internet plus” and talent cultivation of innovation and entrepreneurship education. Compared with the reality, the current innovation and entrepreneurship education in colleges and universities still has many restrictive factors, such as the concept deviation, the lagging education model, the formalization of the education process, and the incomplete support system. In this context, to adapt to the situation, further promote the transformation and development, reform the training mode, strengthen the integration of resources and strengthen the environmental construction are the inevitable choices for colleges and universities to promote innovation and entrepreneurship education and strengthen the training of innovative talents.

Discussion on Innovation and Entrepreneurship Education in Colleges and Universities from the Perspective of "Internet Plus"

ZHANG Yiming

2021, 4(18):  69-71. 

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With the development and progress of science and technology, human beings have entered the era of "Internet plus". In this era background, the role and influence of internet technology has been highlighted. In college innovation and entrepreneurship education, we should actively explore the "Internet plus" mode, give full play to the role and advantages of internet technology, realize the reform and development of college innovation and entrepreneurship education, and improve the timeliness of innovation and entrepreneurship education. Based on this, this paper analyzes the opportunities and challenges brought by "Internet plus" for college innovation and entrepreneurship education, and explores the college innovation and entrepreneurship education mode from the perspective of "Internet plus", for your reference only.

Research on the Training Mechanism of Innovative Talents in Universities under the Background of "The Belt and Road Initiative"

CHEN Shensheng

2021, 4(18):  72-74. 

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“The Belt and Road” initiative brings new opportunities and challenges for the cultivation of innovative and entrepreneurial talents in universities. The market for talent demand has been broadened and the platform of educational resources is rich. However, under the one hand “the Belt and Road” initiative demand of Chinese university's innovation and entrepreneurship talents, there are three weak abilities of market development, cross cultural communication and scientific research innovation. In this case, local colleges and universities can promote the improvement of the ability level of innovative and entrepreneurial talents by establishing the concept of cultivating complex innovative and entrepreneurial talents, improving the level of teachers of innovation and entrepreneurship education, building a comprehensive integration of innovative and entrepreneurial talents training mode, and building a multi-level innovation and entrepreneurship education cooperation platform.

Practical Exploration on the Integration of College Students' Career Planning and Employment Accomplishment Course into Ideological and Political Concepts

WANG Gongjing

2021, 4(18):  75-78. 

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It is the trend of the times that college students' career planning and employment accomplishment courses are integrated with ideological and political concepts. However, limited by the status and evaluation of the curriculum, the implementation of ideological and political education in the teaching process is not effective, imparting knowledge and leading value is out of balance. We should optimize the top design of the curriculum, build the curriculum system of ideological and political education embedded in career planning education, comb the teaching objectives of the curriculum, and seek the intersection of ideological and political education and career planning education. We should excavate the ideological and political elements of the curriculum, innovate the teaching forms and methods to promote the quality of ideological and political education.

Research on Talent Training Mode of Environmental Design Major in Universities under the Guidance of Innovation and Entrepreneurship Education

ZENG Lijuan, CHEN Jingmin, ZHOU Junling

2021, 4(18):  78-81. 

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Under the background of innovation and entrepreneurship education, it is necessary to reconstruct the training mode of environmental design professionals and explore the application-oriented talents with strong practice, teamwork and innovative design ability to adapt to the ever-changing real estate industry. This paper proposes a new mode of education in the“Internet plus” new era: Student centered education and teaching mode, integrating innovation and entrepreneurship education concept, "creative innovation entrepreneurship", specialized curriculum system, school enterprise cooperation and sharing resources platform, and training mode of relying on regional characteristics to carry out innovative entrepreneurial practice, and exploring the path of training high-quality talents. It can provide reference for the teaching research of environmental design specialty.

Research on the Construction of Innovation and Entrepreneurship Education System for College Students

ZHANG Lin, JIAO Huijie, ZHANG Yingying, LI Jie

2021, 4(18):  82-85. 

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The innovation and entrepreneurship education for college students is an important measure to deepen the reform of innovation and entrepreneurship education in colleges and universities and to implement the innovation-driven development strategy of the country. However, for domestic colleges and universities, although their enthusiasm for innovation and entrepreneurship education is full and far-reaching, in view of the late start of the research, practice, and systematic development of the term innovation and entrepreneurship in the educational circles, innovation and entrepreneurship education is affected by factors such as the asynchrony between theory and practice and weak practical initiative, which has caused many problems. Therefore, to improve the theoretical system of innovation and entrepreneurship education practice in colleges and universities, and to create an innovation and entrepreneurship education system that suits the growth and development of college students is the primary task that needs to be solved and dealt with urgently. The article analyzes the necessity and current situation of entrepreneurship education in colleges and universities, so as to point out the problems in the innovation model of colleges and universities and propose corresponding strategies.

Problems and Countermeasures of Innovation and Entrepreneurship Education for English Majors in Local Universities——Take Longyan University as an Example

CHEN Weihong

2021, 4(18):  86-89. 

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Integration of English professional education and innovation and entrepreneurship education is the requirement of comprehensive education reform. Through the questionnaire survey, it has been found that prominent problems exist in the current innovation and entrepreneurship education for English majors including the single mode of innovation and entrepreneurship courses and the backward development of practical teaching system and teaching staff for innovation and entrepreneurship education. That has impaired the logical connection between English professional education and innovation and entrepreneurship education. Therefore, in an attempt to promote the integration of English professional education and innovation and entrepreneurship education and improve the quality of cultivating application-oriented English talents, countermeasures are put forward in four aspects. First, develop the concept of integrating innovation and entrepreneurship education with professional education. Second, construct an embedded curriculum system. Third, push the development of practice teaching system and fourth, promote the training and development of innovation and entrepreneurship teacher staff.

Problems and Countermeasures of New Liberal Arts Construction in Fujian Local Universities

JIN Leilei

2021, 4(18):  89-91. 

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In the process of new liberal arts construction in Fujian local colleges and universities, there are some common problems of other colleges and universities, such as the difficulty of talent team construction, the unclear ownership of disciplines and majors. There are still some problems, such as the concept of "liberal arts view" has not been fully established, the degree of interdisciplinary integration between disciplines is not deep, and the exploration of localization of specialty construction is not enough. In view of these problems, the construction of new liberal arts in Fujian local colleges and universities should further strengthen the media publicity and guidance, deeply integrate disciplines and majors, explore the mode to adapt to the construction and development of new liberal arts in local colleges and universities, and take the road of localization.

Research on the Talent Training of Hotel Management Major in Higher Vocational Colleges Based on the Development Mode of Human Resources——Taking H Vocational College in Zhejiang Province as an Example

ZHANG Anmin

2021, 4(18):  92-94. 

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The enrollment expansion of higher vocational education challenges the original talent training mode. This paper discusses the talent training mode of hotel management expansion. Referring to the human resource development mode, this paper constructs a five stage talent training mode of hotel management enrollment expansion major, which includes "demand assessment, setting training objectives, planning training programs, implementing training programs, and evaluating training programs", it improves the quality of professional personnel training and the ability to serve the local.

Research on the Reform Scheme of Tourism Management Major Based on the Development of Vocational Core Competence Elements

LUO Chengyi

2021, 4(18):  95-97. 

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In view of the weak core competence of the knowledge transformation of university education curriculum, this paper discusses the competency of human resources in tourism management specialty and puts forward suggestions for the reform of tourism management curriculum. The results show that teamwork, sense of responsibility, communication skills, interpersonal skills and positive thinking ability are the main competencies of future tourism practitioners. On this basis, this paper puts forward some practical suggestions on the reform of tourism curriculum, and discusses the future research direction. The research results will provide ideas for the development of tourism professional core competence education courses for tourism management majors, and provide useful enlightenment for the cultivation of competitive tourism human resources.

Strategies to Improve the Information Teaching Ability of English Teachers in 2035

ZHANG Ting, HAO Chundong

2021, 4(18):  98-100. 

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China's Education Modernization 2035 is our country's first medium and long-term strategic plan with the theme of education modernization, the document points out the direction for realizing education information and driving education modernization, including accelerating the construction of intelligent campuses and exploring new teaching methods. The English classroom needs to be innovative, unique, highlight the instrumental nature of the language, and construct a real situation through information technology. The improvement of English teachers' information teaching ability is essential for constructing innovative classrooms and cultivating innovative talents. Schools should strengthen information training and update teachers' educational concepts; teachers should carry out information teaching design and construct real situations; optimize teaching evaluation and realize the value-added of knowledge and information technology.

SWOT Analysis of Overseas Student Education in Western Non-Provincial Cities——A Case Study of Luzhou City in Sichuan Province

SU Jingma, ZHONG Linli, YANG Xie, LOU Kun

2021, 4(18):  101-103. 

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With the in-depth implementation of "the Belt and Road Initiative", more and more universities in western China participate in and carry out international education. Compared with provincial capital cities, non-provincial capital cities in western China have their own characteristics and advantages in carrying out overseas students' education, but they are more in a disadvantaged position. By using the SWOT research method in management discipline and analyzing the internal advantages, internal disadvantages, external opportunities and external threats, this paper explores the development strategies of foreign student education in western non-provincial cities based on SWOT analysis.

Research on the Integration Reform of Art Benefiting the People and Ideological and Political Education

ZOU Linlin, CHANG Jin

2021, 4(18):  104-106. 

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Facing the policy deployment of talent cultivation, aesthetic education and moral education in China's colleges and universities, based on the important task of ideological and political education, this paper implements the education and teaching task of art major courses in colleges and universities, and studies the integration reform of art benefiting the people and ideological and political education in colleges and universities. This paper expounds the connotation of art benefiting the people in colleges and universities, and summarizes the integration of art benefiting the people and ideological and political education in colleges and universities; carry out the exploration of the top-level design, ideological main line, teaching methods, and teaching feedback in the reform of the integration of art benefits in colleges and ideological and political education; propose the benefits of college art the three major practices of the integration and reform of civil and ideological and political education: relying on the innovative teaching system of colleges and universities, multi-carrier demonstration and practice forms, and multi-directional improvement of the effectiveness of ideological and political education. Art benefiting the people is a kind of practical teaching, through application, theoretical teaching is incorporated into specific operations, and ideological and political education is subtly integrated into professional education and teaching. In this professional education practice teaching, the comprehensive cultivation of first-class and high-quality professional talents is realized.

Research on the Effectiveness of College Financial Aid Work from the Perspective of Integrity

SU Yang, MA Xiaozheng, WANG Xiaolong

2021, 4(18):  107-109. 

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College ideological and political education is a systematic project which should be carried out in the direction of integrity and integration. As an organic part of the ideological and political education, the financial aid work for students should be guided by the thought of integrity of Marxism, which could not only make the financial aid work practical and improve the effect, but also make students' physical and mental free and comprehensive development,and become a socialist builder and successor with all-round development of morality, intelligence, sports, beauty and labor.

Research on the Current Situation and Reform Countermeasures of Aesthetic Education in Chinese Universities

HUO Kai, XU Ning

2021, 4(18):  110-112. 

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Starting from the development of aesthetic education in colleges and universities, based on the curriculum, teaching system, and faculty, explore the problems of aesthetic education, find new outlets for aesthetic education, and provide ideas for building aesthetic education curriculum systems, building aesthetic education teachers, and optimizing aesthetic education systems, and then propose suggestions for reform of aesthetic education in colleges and universities. In the reform, it is necessary to focus on the penetration of aesthetic education in various disciplines, lead students to understand and create beauty in scientific practice, and continuously optimize construction measures according to the aesthetic education of various universities, in order to form a full coverage, diversified, and high-quality a modern school aesthetic education system with Chinese characteristics.

The Study of Thesis Management of Application-Oriented Universities in the Background of "Innovation and Entrepreneurship"

WANG Yaofeng, CHEN Dongming, GAO Hua

2021, 4(18):  113-115. 

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Thesis is a comprehensive assessment of students' knowledge and ability, a training of students' basic skills in scientific research, and an important index to measure a student's comprehensive ability. In recent years, with the transformation of a large number of application-oriented universities and the implementation of the national "innovation and entrepreneurship" educational program,it has provided a new way of thinking for the teaching reform of the training model of thesis. According to the investigation and discussion of the problems existing in thesis and the students' employment intention, the classification management of the thesis, the"innovation and entrepreneurship" educational program, participation in competition (instead of traditional teaching） and other different teaching forms meet the diverse needs of students and improve the final student's thesis quality, entrepreneurial ability, employment rate and employer' satisfaction.

Exploration on the Cooperative Education Mode of School Enterprise Cooperation in Higher Vocational Colleges under the Background of "Double High Plan"

ZHOU Jianmei

2021, 4(18):  116-118. 

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The adjustment of social industrial structure, higher requirements are put forward for higher vocational students. In order to cope with this situation, many higher vocational colleges began to comprehensively analyze the current development situation, and combined with the future development needs of students, began to "double plan" as the guide to explore school - enterprise collaborative education mode, and achieved good results, has the positive significance for the overall development of universities, students and enterprises. The following paper on the model reform mechanism and the specific construction method are discussed and analyzed.

Innovative Cultivation of Professional Judgment Ability of Accounting Major in Undergraduate Colleges and Universities

HU Yiran, ZHANG Qian

2021, 4(18):  119-122. 

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Cultivating accounting undergraduates' good professional judgment ability is an important basis for enhancing their employment skills reserve and improving their professional quality. At present, the professional judgment ability of most accounting major students is primary, which affects the sustainable development of their career. This paper analyzes the connotation and importance of accounting professional judgment ability, analyzes the problems existing in the development of undergraduate students' professional judgment ability, and puts forward the ways to improve it, in order to provide reference for improving the teaching of accounting specialty in colleges and universities and improving students' professional judgment ability.

Thoughts on Improving the Efficiency of Online Teaching in Colleges and Universities under the Background of Regular Epidemic Prevention and Control

SHU Yinzhuo

2021, 4(18):  122-125. 

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Under the background of regular epidemic prevention and control, online teaching in colleges and universities has continued its important status during the epidemic period, and has been widely used in teaching practice. In view of the problems existing in the application and practice research of online teaching in colleges and universities and the hot spot of theoretical research, such as on the level of teaching communication means, on the interactive teaching mode and on the transformation of teaching theory, this paper puts forward three countermeasures: improving the communication means of online teaching, enhancing the participation of online teaching and optimize the underlying logic of online teaching platform, to provide reference for improving the efficiency of online teaching in colleges and universities.

Exploring and Practice of Cultivating Innovative Talents with the New Model of College System

LI Weiguo, ZHANG Liang

2021, 4(18):  126-128. 

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In recent years, various universities in our country are actively exploring new talent training models and management models. The college system has become a useful exploration of innovative talent training models in Chinese universities. The article takes the "Craftsman College" of Taiyuan University of Technology as an example, explores the construction and development of the university's new college system education model, shares the exploration practice and experience enlightenment of the cultivation of elite innovative talents in undergraduate education, and strengthens the resources for innovation and entrepreneurship education, the effective integration and sharing of the company provides services for the strategy of building an innovative country and a talent-powered country.

Research on the Use of Smart Class——A Case of Nanjing Tech University

WANG Xinran, LYU Dandan, MIAO Tianyu

2021, 4(18):  129-132. 

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One which is called smart class is becoming the rising educational pattern in the domestic higher education. The pattern receives attention at home and abroad. It is still in the stage of exploration presently in China. Therefore, it has some problems in its functions and so on .In order to strengthen the structure of smart class, to create smart class which has our school characteristics, to let it makes its real effects, our team has carried on the investigate to the smart class which the Nanjng Tech University is in use, and then we has conducted studies of smart class. Finally, according to the results of the studies we put forward some suggestions and opinions about smart class future development.

Exploration on Teaching Reform of Integrating "Curriculum Ideological and Political Education" into Innovation and Entrepreneurship Course——Take Youjiang Medical University for Nationalities as an Example

DUAN Ninggui, LU Hong, ZHOU Manjing, LU Zenghui

2021, 4(18):  132-134. 

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Under the background of vigorous development of innovation and entrepreneurship education in colleges and universities, based on the ideological and political concept of the curriculum, this paper carries out the entrepreneurship curriculum reform with the content of "two main lines-four ideological and political themes". From the construction and reform of the curriculum teaching team, ideological and political teaching reference books, teaching system, teaching mode, evaluation system and other five aspects, the ideological and political education is organically integrated into the entrepreneurship curriculum teaching activities, it has strengthened students' patriotism, realized the cultivation of innovation and entrepreneurship consciousness, teamwork spirit and the improvement of comprehensive quality.

Business English Teaching Practice under the Guidance of Competency Model

WU Dan

2021, 4(18):  135-137. 

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By investigating the specific requirements of the market and enterprises for business English talents, this paper summarizes the core competence of the students and makes a scientific definition to build a competency model. In the practice of business English teaching, aiming at cultivating students' competence, epcei teaching mode is used to simulate the process. Students not only improve the business operation skills, but also cultivate team cooperation, execution, learning ability and other personal professional qualities, to further maximize the teaching effect. Students have a comprehensive, coordinated and sustainable development, showing the advantages of the professional training, so as to cultivate competitive international compound talents.

Exploration on University General Courses of Innovation and Entrepreneurship from the Perspective of Experiencing Learning Theory

XIAO Zuopeng, CHEN Zhanjun, WANG Mengzhu

2021, 4(18):  138-141. 

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Many universities recently have incorporated innovation and entrepreneurship courses into general education. For college students born after the Internet era in 2000, encouraging students from passively learning to actively acquiring innovative thinking has become a key task of course organization. Taking the “Internet and Modern Urban Civilization” course that the author has run for more than three years as the case, this article analyzes the necessity, adaptability, and path of introducing experiential learning theory into innovation and entrepreneurship courses. The research also quantitatively analyzed the effectiveness and existing problems after carrying out experiential learning. The research believes that the implementation of experiential learning theory must strengthen the goal and result orientation, pay attention to the product design of learning scenarios and experience scenarios. At the same time, it is also very important to conduct quality control, and enhance the user experience and sense of acquisition of experiential learning.

Exploration and Practice of Yao Language Undergraduate Training Mode——Taking Yao Language Major of Guangxi University for Nationalities as an Example

SHI Lifang

2021, 4(18):  142-144. 

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Chinese minority language and literature (Yao language) undergraduate major of Guangxi University for Nationalities is a new major and a new challenge for our university to cultivate undergraduate talents. In the past few years, the teaching practice of Guangxi University for Nationalities has been constantly exploring and adjusting. It has made scientific planning and setting in teaching settings, teaching methods and extracurricular practice, and has achieved fruitful results in the process of practice. We find that the combination of theory and practice, continuous innovation and reform in teaching is a feasible way to cultivate Yao language professionals, and also the best way to meet the requirements of talent training in the new century.

Accurate Guidance for Undergraduate Employment in the Big Data Era

LIU Wei

2021, 4(18):  145-147. 

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Under the situation of accurate social division and more personalized undergraduates, the work for undergraduate employment guidance faces some new challenges. This paper investigates an important problem——how to apply the big data analysis techniques to provide more efficient and effective services of the career planning and employment guidance for the undergraduates, and then presents a feasible scheme to get the career willing of every undergraduate. Specifically, based on various data from the students' study, daily life and activity, one can employ data mining tools to fuse these data, which leads to an effective and clear user profile of the career willing of every undergraduate. Depending on this user profile, we can make more accurate guidance for three key parts of undergraduates' career planning.

Research on the Practical Path of Immersive Spiritual Education Base by Virtual Reality Technology

CHEN Mengxiang, XU Ce

2021, 4(18):  148-151. 

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In order to make good use of the “red resources”, to carry forward and pass on the tradition of revolution as well, with the social survey conducted, virtual reality technology is applied to build immersive red education bases for innovation on ideological and political education. Taking martyr memorial facilities in Yan'an and Nanhu as examples, through the virtual simulation involved integration of image, sound, and other elements, the audio-visual language has enabled the reproduction of real scenes online, effectively to drive observers' cognitive expression. The practical application of virtual reality technology in the development of historic relics resources, can explore the feasibility of teaching-method innovation in ideological and political education, and make more exploitation of distinctive red- cultural resources, along with the new cognitive model of “practice-reconstruction-reflection-experience-acquaintance” in ideological and political education coming into being.

Design and Practice of Online and Offline Mixed Teaching of Management Science based on BOPPPS

YIN Xiuying

2021, 4(18):  152-154. 

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As a basic compulsory course for economic management majors, students should not only master certain theoretical knowledge to lay a good foundation for subsequent professional courses, but also pay attention to practical application, so as to make students more competitive in employment. This report based on learning, course nature, the professional training target, this paper put forward on the basis of application BOPPPS teaching model, combining with the super star turn learning and classroom teaching innovation of new teaching methods, such as design idea, and the "decision-making plan" of the course as an example, discusses how to through fun, interactive teaching innovation to improve the teaching process, increase students' commitment and persistence in learning, and improve the learning effect.

Practical Research on Teaching Reform of Professional Seminar Course based on Interactive Syllabus Model

ZHANG Bo, LIU Chenhao, HE Tengfei, ZHONG Siying, WANG Jiapeng

2021, 4(18):  155-158. 

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Interactive teaching syllabus is an advanced teaching file management document, which is jointly formulated by students and teachers through consultation. It plays a restrictive role on both sides in the teaching process and can greatly improve the teaching quality. At present, the effect of seminar in colleges and universities in China is not good. This project tries to introduce interactive teaching syllabus into the college classrooms to discuss its effect on improving the classroom teaching quality. The results show that the interactive syllabus has significantly improved the students' classroom enthusiasm, greatly enhanced their interest in the teaching content, and significantly improved the teaching effect.

Research on the Construction and Operation Mechanism of Innovation and Entrepreneurship Practice Training Platform for Road Transportation Specialty

QU Xu

2021, 4(18):  159-161. 

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The basic method of constructing the innovation and entrepreneurship practice training platform based on student organizations is proposed, which can provide students with a comprehensive practice platform to understand the innovation and entrepreneurship policy, get innovation and entrepreneurship ability training, obtain innovation and entrepreneurship assistance, and carry out innovation and entrepreneurship exchange; aiming at improving students' professional innovation literacy, improving students' professional research ability, and enhancing the quality of innovation. Through the establishment and organization of innovation and entrepreneurship competitions at all levels, this paper proposes the evaluation and incentive mechanism of students' innovation and entrepreneurship based on the innovation and entrepreneurship competition.

Analysis of Humanistic Care in College Students' Education Management

WANG Tiaojiang

2021, 4(18):  162-164. 

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Under the background of new era, in order to promote the quality and effect of college students cultivate, university education management workers need based on the cultivation of the students and the development of thinking, the humanistic care into student education management. Based on the application of humanistic care in college student education management as the breakthrough point, first briefly expounds the humanistic care in college student education management, the necessity of implementing, and combining the actual education management work of colleges and universities, analyzes the humanistic concern in the education of university students management on the implementation of the status quo, and then based on the requirement of practical work, from the perspectives of students' needs, students' life, management system, evaluation system, cultural atmosphere and humanistic characteristics, this paper puts forward some countermeasures for the implementation of humanistic care in the management of college students' education, expecting to be helpful to the vast number of teachers.

Practice and Exploration of Ideological and Political Education to Enhance the Innovation Ability of Economics and Management College Students

ZHANG Zhibin, WANG Qiong

2021, 4(18):  165-168. 

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It is the objective need to cultivate the economic and management college students with innovative ability to adapt to the new round of scientific and technological revolution and industrial revolution. The in-depth development of ideological and political education can alleviate the problems of utilitarian motivation, simplified process and short-term effect in the process of innovation and entrepreneurship of economics and management college students, and comprehensively improve the innovation ability of economics and management college students from the dimensions of motivation guidance, process incentive and effect improvement. Through strengthening the guidance of school value, building a school enterprise cooperation platform and creating a campus innovation atmosphere, it helps to play the supporting role of ideological and political education in improving the innovation ability of economic and management college students.

The Innovative Practice of Modern Painting Art in the Teaching of Graduation Creation Course of Comprehe- nsive Colleges and Universities in Guangxi——Take the Teaching of Oil Painting Creation as an Example

TU Chao

2021, 4(18):  168-170. 

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As an important part of the examination of the teaching results of fine arts in colleges and universities, the graduation creation reflects the overall level of fine arts teaching in schools. Based on the research and analysis of the reform and innovation requirements of graduation creation courses in universities in ethnic regions, this paper explores a guiding ideology in line with the teaching of graduation creation courses in universities in ethnic regions, proposes the importance of modern painting art in the teaching of creation courses, and reflects the diversified teaching directions of graduation creation, so as to provide some reference for art teachers in colleges and universities.

The Application of Seminar-Style Teaching Method in Cultivation of Landscape Architecture Graduate Students of Professional——Take the Course of the Planning and Theory of Ecological Area as an Example

WEI Na

2021, 4(18):  171-174. 

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In order to improve the teaching effect and the initiative participation of students,the course of “The Planning and Theory of Ecological Area” has introduced the seminar-style teaching method. This teaching method can highlight the dominant position of students, cultivates students' ability to study independently, analyze problems and cooperate with others, and it can also improve the comprehensive quality of students. Combined with the course content, this paper introduces the implementation process of seminar-style teaching method and the application in this course in recent two years, then it points out the problems that need to pay attention in the teaching process of seminar-style teaching.

On the Construction of "Spiral Progressive" Project Practice Teaching under the Guidance of OBE Theory——Taking the Course of Advertising Design as an Example

CHEN Huan

2021, 4(18):  175-177. 

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With the progress and development of the times, modern art design presents a variety of characteristics, and the penetration of OBE theory into art design education attaches great importance to student-centered, reflecting its learning values. Based on the OBE theory, this paper discusses the practice of "advertising design" course project, and puts forward the "spiral progressive" practice mode, it is necessary to stimulate students' exploration spirit in practice teaching, teach students according to their aptitude, give full play to their initiative in practice and pay attention to the construction of teaching mode based on personality ability.

Research on Promoting Innovation and Entrepreneurship of College Graduates based on Technology Business Incubator

ZHAO Yuqi, LI Wenjie

2021, 4(18):  178-180. 

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Science and technology business incubator is an innovation and entrepreneurship service organization. Relying on this platform, it can effectively promote the employment of college graduates. This paper finds out the problems existing in the innovation and entrepreneurship of college graduates, analyzes the causes of the problems, and explores the effective ways to promote the innovation and entrepreneurship of college graduates by taking the technology business incubator as the platform, such as improving the awareness of innovation and entrepreneurship through training and guidance, giving high-quality guidance through the excellent entrepreneurial tutor teams, promoting innovation and entrepreneurship through practical training platforms, and promoting the development of entrepreneurial chains through a good ecological environment.

Research on the Construction Strategy of Mass Innovation Space in Colleges and Universities from the Perspective of "Mass Entrepreneurship and Innovation" Upgrading

ZENG Xiufen

2021, 4(18):  181-183. 

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Under the call of "mass entrepreneurship and innovation", the mass innovation space in colleges and universities is booming, but the construction level is uneven and the development is uneven. There are some difficulties such as low service quality, low operation effect and insufficient development stamina. Under the background of "mass entrepreneurship and innovation" upgrading, the state puts forward higher new requirements for the development of university innovation space. We should strengthen the top-level design, take the integration of production and education as the main line, improve service as the focus, project cultivation as the core, and incentive and collaborative mechanism as the key to promote the iterative upgrading of university maker space, and provide high quality talents for high quality economic development.

Questionnaire Survey and Analysis on the Improvement of College Students' Ability and Quality under the Background of Innovation and Entrepreneurship Practice Education

LI Wenxin, CHENG Yu, HAN Jingjing

2021, 4(18):  184-187. 

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Under the environment of "mass entrepreneurship and innovation" and the background of "practice education" in colleges and universities, innovation and entrepreneurship practice education has gradually become an important measure for colleges and universities to realize the comprehensive reform of education and cultivate higher talents. This study takes college students as the research object, investigates their current situation of participating in innovation and entrepreneurship practice, analyzes the reasons for participating in innovation and entrepreneurship practice. It also understands the improvement of college Students' ability and quality improvement after participating in innovation and entrepreneurship practice. It can provide reference for further accurate implementation of innovation and entrepreneurship practice education in colleges and universities.

Research on College Students' Returning Home to Start Their Own Business——Based on the Survey of Huilai County in Jieyang City

TANG Haibin, WU Jiacheng

2021, 4(18):  188-192. 

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Since the introduction of enrollment in colleges and universities, college graduates improving year after year. While in the rural revitalization, based on mass entrepreneurship and innovation strategies, current students' entrepreneurship support policy is perfect. This article surveyed entrepreneurs in HuiLai County JieYang City, learn the factors which stop students return to their hometown to start up business, such as limited money, lack of capacity, bad business environment. Meanwhile, we know college students how to affect countryside' economy, culture and social life. Therefore, it is necessary to encourage college students to return to their hometown and start their own businesses from the four dimensions of individual, education, policy and environment.

Research on the Influence of Digital Literacy Improvement on Farmers' Content Entrepreneurship

LIU Ying, XUE Shukun, YAN Jinfeng, WANG Shulei, YUN Lexin

2021, 4(18):  192-198. 

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With the development of digital economy, the use of digital equipment plays an important role in helping farmers get rid of poverty and narrow the gap between urban and rural areas. Starting from the practical problem of helping farmers get rid of poverty and become rich, this paper takes farmers' entrepreneurs as the research object, and analyzes the relationship between digital literacy and farmers' content entrepreneurship. Empirical analysis shows that the improvement of information data literacy, digital content creation literacy, problem-solving literacy and digital literacy related to professional technology use ability has a positive impact on farmers' entrepreneurial intention, and entrepreneurial intention has a significant positive impact on entrepreneurial behavior. That is, digital literacy and entrepreneurial intention have a significant positive impact on content entrepreneurship. In view of the fact that the improvement of digital literacy has a significant positive impact on farmers' poverty alleviation through content entrepreneurship, this paper finally puts forward some suggestions for the improvement of farmers' digital literacy.