Abstract: Many universities recently have incorporated innovation and entrepreneurship courses into general education. For college students born after the Internet era in 2000, encouraging students from passively learning to actively acquiring innovative thinking has become a key task of course organization. Taking the “Internet and Modern Urban Civilization” course that the author has run for more than three years as the case, this article analyzes the necessity, adaptability, and path of introducing experiential learning theory into innovation and entrepreneurship courses. The research also quantitatively analyzed the effectiveness and existing problems after carrying out experiential learning. The research believes that the implementation of experiential learning theory must strengthen the goal and result orientation, pay attention to the product design of learning scenarios and experience scenarios. At the same time, it is also very important to conduct quality control, and enhance the user experience and sense of acquisition of experiential learning.

Key words: Experiential learning theory, Innovation and entrepreneurship, General education curriculum, Teaching reform, User experience, Learning context