Abstract: The implementation of project-based teaching in higher vocational colleges is conducive to enhancing students' vocational abilities and the quality in classroom teaching. Undoubtedly, it is more advanced compared with traditional teaching methods. This article combines the characteristics of finance and economics courses in higher vocational colleges and based on the thinking and experience of project-based teaching in teaching reforms, analyzes and summarizes the general design ideas for project-based teaching reforms, forms a set of workable models for reference, and carry out project-based teaching reform practice, with the expectation of providing some references for promoting the project-based teaching reform of finance and economics courses in higher vocational colleges.

Key words: Higher vocational colleges, Project-based teaching, Talent cultivation, Instructional design, Instructional reform, Digital literacy