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The Theory and Practice of Innovation and Enntrepreneurship ›› 2025, Vol. 8 ›› Issue (12): 31-33.

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Research on the Application of AI Empowered BOPPPS Blended Teaching Model for Digital Media Major Courses in Higher Vocational Education

ZHANG Junrui, HAO Wenbo   

  1. City University of Zhengzhou, Zhengzhou Henan, 452370, China
  • Online:2025-06-25 Published:2025-08-25

Abstract: With the rapid development of artificial intelligence, the labor demand in the digital media production process has decreased, and the focus has begun to shift. This transformation has had a profound impact on the teaching model of digital media majors, necessitating the innovation of teaching models to meet the talent cultivation needs of the new era. This article focuses on the AI-enabled BOPPPS blended teaching model, delving into the application of artificial intelligence technology in core courses of digital media majors in higher vocational education, and exploring the advantages of this model in stimulating students’learning interest, promoting their personalized learning process, and enhancing their practical skills.

Key words: Higher vocational education, Digital media major, AI technology, Core courses, BOPPPS model, Blended teaching

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