Research on the Application of Blended Teaching in the Teaching of Practical Training Courses on Business and Management in Universities——Taking the Course of Market Research and Forecasting as an Example

Abstract

Abstract: Blended teaching is of great significance to the educational reform and teaching practice in universities. This paper first describes the research status of blended teaching at home and abroad, analyzes the implementation status of blended teaching in universities, designs blendedt eaching method with the course of market research and prediction as an example, and conducts a semester long practical teaching of blended teaching design with the e-commerce class as the practice object, and analyzes the blended teaching effect of this course, finally, rethinks the practice of blended teaching reform.

Key words: Blended teaching, Instructional design, Universities, Economics and management, Practical training courses, Market research and forecasting

CLC Number:

G642
G434

CAI Changyan, SU Xiaoyu. Research on the Application of Blended Teaching in the Teaching of Practical Training Courses on Business and Management in Universities——Taking the Course of Market Research and Forecasting as an Example[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(16): 147-150.

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