Abstract: Aesthetic education plays an important role in college education practice and is an important part of campus culture education. Since campus cultural and creative products have the cultural spirit of inheriting and carrying forward universities, the cultural value of reflecting the historical accumulation of the campus, and the economic value of a wide range of audiences and large demand, the creative industry of campus culture has gradually risen. Shaoguan University is located in the north of Guangdong with rich cultural resources. In order to show the characteristics of campus culture, the author will explore the design and development path of campus cultural and creative products under the background of aesthetic education in the new era from three aspects of current situation, significance and design.

Key words: Aesthetic education, Shaoguan University, Campus cultural creation, Design and development