Abstract: Under the background of “mass entrepreneurship and innovation”, colleges and universities began to focus on cultivating innovative and entrepreneurial talents in order to comply with the development of the times and improve students' own ability. This paper mainly makes an in-depth study on the innovation and entrepreneurship of financial management in colleges and universities. Combined with the necessity of implementing innovation and entrepreneurship education in financial management in colleges and universities, this paper expounds the problems of innovation and entrepreneurship education of financial management specialty in colleges and universities, such as unreasonable phenomena in relevant curriculum system and curriculum content, backward teaching methods of financial management specialty, unclear training objectives of professionals the relevant policies and mechanisms to promote college students' innovation and entrepreneurship are not perfect, and the strength of teachers is relatively weak, and put forward practical reform plans for the above problems, so as to continuously improve the ability of financial management students' innovation and entrepreneurship.

Key words: Innovation and entrepreneurship education, Personnel training, Financial management