Abstract: Starting from the severe employment situation of college graduates in China, this paper analyzes the necessity of college students to carry out innovation and entrepreneurship. Starting from the performance of college students in Jiangsu Province in the previous national Internet plus competition, it understands the current situation of college students' innovation and entrepreneurship in Jiangsu Province, and analyzes the existing problems from the current situation. In order to solve the problems of low practical ability, imperfect financing channels and policy system, this paper puts forward countermeasures from five aspects of the country, Jiangsu Province, society, universities and individuals, and pays close attention to the important breakthrough of college students' innovation and entrepreneurship, so as to further create a good environment for college students' innovation and entrepreneurship in Jiangsu Province.

Key words: Jiangsu Province, College student, Innovation and entrepreneurship, Improve countermeasures