Abstract: With the update of educational concept in the international community and the rapid development of information technology, innovation and entrepreneurship education in colleges and universities has become an important means for modern countries to win talent competition. Since the early 21st century, China has attached great importance to innovation and entrepreneurship education in colleges and universities. After more than 20 years of development, stage achievements have been made and some shortcomings have been exposed. This article through to the innovation of entrepreneurship education theory research and the development of the domestic carding, analysis the domestic innovation in colleges and universities entrepreneurship education present situation, summarized the problems at present stage, digging deep level reason of creative education reform, the experience both at home and abroad for reference, combining with the domestic education reality, explore the countermeasures, so as to promote scientific development of innovative entrepreneurship education in colleges.

Key words: Universities, Innovation and entrepreneurship, Existing problems, Countermeasure research