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The Theory and Practice of Innovation and Enntrepreneurship ›› 2020, Vol. 3 ›› Issue (17): 79-80.

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Construction and Management of Innovative Courses for Master of Arts and Design——Take "Design Management" as An Example

YANG Hong, YUAN Yuan   

  1. Beijing Institute of Graphic Communication,BeiJing,102600,China
  • Online:2020-09-10 Published:2021-03-16

Abstract: The training objective of graduate students of art design major in Beijing Printing Institute is to train high-level, applied art professionals with systematic professional knowledge and high-level creative skills. Therefore,In the training program and curriculum system of graduate students of art design majors in our school, the cultivation of innovative practical ability and comprehensive quality is the top priority. This article takes the innovative course construction and management of the “Design Management” degree of art design major in Beijing Printing Institute as an example to discuss the important role of innovative course construction in the cultivation of art degree graduates and clarify the application of innovative course practice in degree and graduate education. And discuss the management mode of the course.

Key words: Master of Arts and design, Innovative curriculum construction and management, "Design Manage ment"

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