Abstract: The report of the Nineteenth National Congress of the Communist Party of China put forward for the first time the goal of cultivating talents for the new generation in the era of national rejuvenation. Social practice in Colleges and universities is an important way to cultivate the new generation. Due to the problems of being mere in form, lack of innovation and lack of mechanism in the process of carrying out social practice activities in Colleges and universities at present, it is necessary to take measures to realize social reality in Colleges and universities, such as focusing on practical results, taking improving students' innovative ability as the leading factor and improving mechanism as the guarantee, under the training objective of "new people of the times". The effective exertion of the educational function of practical activities.

Key words: New people of the times, Social practice of colleges and universities, Educational function, Effective play