Abstract: Nowadays, the development of the country is quite rapid. At the same time, the ideological and political education work has also received great attention. At present, many colleges and universities have taken the development of Ideological and political work as an all-round development, implemented the core of the whole education industry, and regarded the cultivation of Ideological and political work as the focus of students' Cultivation in the new era and the development of students' personal quality in the new era. Ideological and political work has always been a key point throughout the student's whole academic career, with its own excellent academic tradition, and the implementation of the party's core guiding ideology, for the future development of students, as well as work and employment and other aspects, have played a very good auxiliary function. This paper focuses on the new era background, colleges and universities for the ideological and political aspects of the work of the key introduction, make the following analysis.

Key words: The new era, Colleges and universities, Ideological and political education, Innovation research