Abstract: The rapid development of the social sports industry and the emergence of new business models have created an urgent demand for innovative and versatile professionals. Based on this background, this article combines the practical, service-oriented, and community oriented attributes of social sports majors, as well as the characteristics of innovation and entrepreneurship education in cultivating innovative thinking, entrepreneurial ability, and market awareness, to reveal the inherent compatibility between the two. In response to the problems of mismatch between training objectives and social needs, disconnection between curriculum system and practice, and insufficient adaptation of teaching resources in this field in universities, through research by government, schools, enterprises, and social organizations, curriculum integration design, and resource integration and improvement support, a path is proposed to calibrate training positioning, reconstruct curriculum system, and integrate teaching resources, in order to enhance talent innovation and entrepreneurship ability, promote professional connotation development, and meet social needs.

Key words: Social sports major, Innovation and entrepreneurship education, System construction, Talent cultivation, Training objectives, Curriculum system