Abstract: The cultivation of child care service and management in the new era emphasizes the integration of moral character and professional skills. However, it still face several constraints in the child care service and management major in vocational colleges, including“separation of moral and technical training”within the curriculum, insufficient faculty capacity for“integrated moral-skill education”, vague policy standards, and a lack of in-depth industry-academia collaboration. Practical higher vocational institutions can adopt practical education as an effective approach, optimizing curricula, enhancing practical training, innovating educational methods, and improving evaluation mechanism to simultaneously boosts students'vocational skills and ethical standards, establishing a systematic practical education model for“morality and skill cultivation”.

Key words: “Morality and skill cultivation”, Child care service and management, Practical education, Talent cultivation, Vocational education, Practical path