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The Theory and Practice of Innovation and Enntrepreneurship ›› 2020, Vol. 3 ›› Issue (11): 18-19.

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Research on the Ideological and Political Thinking about the Course of Marketing

ZHANG Mei, ZHANG Chun   

  1. School of management and economics,Jingdezhen Ceramic University,Jingdezhen Jiangxi,333403,China
  • Online:2020-06-10 Published:2020-10-22

Abstract: At present,ideological and political education is the main direction of the reform of higher education in China. This paper deeply explores the ideological and political elements in the course of marketing,and Combined with the characteristics of the course content and students,discusses how to integrate the ideological and political contents of marketing into classroom teaching .

Key words: Ideological and political education, Curriculum education, Teaching reform

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