Abstract: Counselors are the main players in the front line of employment and entrepreneurship related work for college students. They are the companions of four years of youth for college students, and they know the actual needs of students in employment and entrepreneurship. Colleges and universities are the main front for cultivating talents. How to truly enable students to change their roles, tightly integrate school resources with student needs, and make every student take less detours in employment and entrepreneurship. This is what every college counselor should think about. problem. This article will explain how the new era counselors can promote college students' employment and entrepreneurship.

Key words: College counselors, Employment and entrepreneurship, Strategic research