Study on the Application of Project-Based Teaching in Cross-Cultural Business Communication Course under the Background of “The Belt and Road ”Initiative

Abstract

Abstract: Based on“The Belt and Road”initiative, college should effectively train talents urgently needed for “The Belt and Road”construction. As one of the core courses for business English majors, cross-cultural business communication is a multi-disciplinary course. The combination of this course and project-based teaching will help local application-oriented universities to train talents needed for the construction of“The Belt and Road”. Therefore, this paper studies the specific application of project-based teaching of this course, and builds a project-based teaching model that meets the needs of“The Belt and Road”construction and has local characteristics, so as to improve the teaching effect.

Key words: "The Belt and Road"Initiative, Cross-cultural business communication, Project-based teaching, Applied strategy, Business communication, Versatile talents

CLC Number:

H319.3
G434

ZHANG Suisui. Study on the Application of Project-Based Teaching in Cross-Cultural Business Communication Course under the Background of “The Belt and Road ”Initiative[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(10): 148-150.

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