Abstract: With the advent of the era of big data, innovation and entrepreneurship education in vocational colleges is facing new opportunities and challenges. This paper discusses the strategies for improving the quality of innovation and entrepreneurship education in vocational colleges driven by big data. By analyzing the application of big data in innovation and entrepreneurship education, it expounds the existing problems in innovation and entrepreneurship education in vocational colleges driven by big data. It includes the lack of data-driven education concept, low data quality and teachers'lack of big data application ability and practical experience in innovation and entrepreneurship. Then, it puts forward strategies such as creating a big data-driven educational culture atmosphere, establishing a multi-channel data collection mechanism, and strengthening the construction of teacher teams to improve the quality and effect of innovation and entrepreneurship education in vocational colleges.

Key words: Big data, Vocational colleges and universities, Innovation and entrepreneurship education, Quality improvement, Teaching staff, Data acquisition