Abstract: This study focuses on the development strategy of innovation and entrepreneurship education for college students. It first elaborates on the necessity of innovation and entrepreneurship education, pointing out that it helps to enhance the overall quality of college students and strengthen their employability. Subsequently, it analyzes the current issues in innovation and entrepreneurship education, such as the lack of value guidance, insufficient practical teaching, and an imperfect evaluation system. In response to these problems, it proposes optimization strategies including strengthening the leading role of ideological and political education in universities, deepening the collaborative practical teaching mode of industry-academy-research cooperation, and establishing a comprehensive evaluation system for innovation and entrepreneurship education. The aim is to provide useful references for the reform and development of innovation and entrepreneurship education in universities and promote the comprehensive improvement of college students'innovation and entrepreneurship capabilities.

Key words: College students, Innovation and entrepreneurship, Evaluation system, Industry university research, Ideological and political education, Evaluation system