Abstract: This article aims to explain the connotation of“integration of specialization and creativity”, and to explore the importance, problems and practical path of the cultivation of creative and entrepreneurial ability of liberal arts majors. By analyzing the significance of the promotion of core competitiveness of arts students, the promotion of new business models and the enhancement of the overall innovation ability of society, it reveals the difficulties in the current education system, such as the separation of specialty from innovation and entrepreneurship education, insufficient curriculum support, unreasonable teacher structure, etc. Furthermore, the core of the proposal is the integration of creativity and creativity, constructing the supporting system of the double-innovation curriculum, making clear the training goal, strengthening the curriculum link, innovating the training mode, building the double-ability teachers team and building the information service platform, etc. , in order to provide an effective way for arts majors to cultivate their innovative and entrepreneurial ability and promote the development of high-quality education.

Key words: “Integration of specialization and creativity”, Liberal arts, Innovative entrepreneurship ability, Challenges, Educate, Practice path