Abstract: Innovation ability, as one of the core qualities of college students, has become one of the directions of teaching reform in higher vocational colleges. This paper takes tourism new media marketing as an example, analyzes the status and role of the curriculum on the basis of defining the connotation and dimension of innovation ability, so as to construct the teaching reform path of“one core, two wings and five folds”, aiming to use the classroom as a carrier to achieve the goal of transforming theoretical knowledge of professional core courses into innovative abilities, and provide reference for the future teaching reform practice of higher vocational colleges.

Key words: Specialized core courses, Theoretical teaching, Ability to innovate, A core, “Two wings”support, Five paths for reconstruction