Abstract: Under the new situation of the establishment of a socialist innovative country, innovation and entrepreneurship education has been included in the overall development strategy of national higher education, and the construction of innovation and entrepreneurship education in colleges and universities has become particularly important. This paper aims at cultivating innovative talents of art, and conducts an in-depth study on the teaching mode of innovation and entrepreneurship competition education of art disciplines in Chinese colleges and universities. Through the analysis of the development of innovation and entrepreneurship teaching of art majors in colleges and universities, we can find out the new problems they are facing. Based on this, we can orient the education mode of innovation and entrepreneurship competition of art majors in colleges and universities from the two levels of goals and ideas, build a "hybrid, multi-dimensional, and three-dimensional" education mode of innovation and entrepreneurship competition of art majors, and provide new ideas for the training of innovative talents of art majors in colleges and universities.

Key words: Colleges and universities, Art major, Innovation and entrepreneurship, Competition, Education mode, Innovative talents