Abstract: The construction of "golden course" is an important starting point for application-oriented universities to improve the quality and level of personnel training and to transform and develop. In order to achieve the goal and orientation of personnel training, application-oriented universities must strengthen and attach importance to the connotation construction based on the construction of "golden course". Based on the analysis of the significance of "golden course" construction to e-commerce major in application-oriented universities, this paper expounds the problems existing in the construction of "golden course" of Applied Undergraduate E-commerce Specialty in China, and puts forward its reform and construction path, so as to promote the curriculum reform of e-commerce major in Application-oriented Universities and strengthen the connotation of specialty construction.

Key words: "Golden course", Applied undergraduate university, Construction path, Curriculum reform