Abstract: Application-oriented undergraduate education is aimed at training high-level application-oriented talents. With the progress and development of science, the newly-built application-oriented colleges and universities regard the cultivation of high-quality talents for production, construction, management and service as the goal of talent cultivation. At present, there are some problems in the study of the orientation and development strategy of the newly-built application-oriented colleges and universities. Under the guidance of advanced ideas, the school will take the initiative to serve the regional economic and social development and the law of the development of higher education, follow the law of the development of higher education, make clear the guiding ideology of running a school, clarify the basic thinking of running a school, and take the initiative to serve the local economic and social development, scientific Planning for the future development of the university and overall promotion of the construction of application-oriented universities.

Key words: Newly-built undergraduate application-oriented universities, School orientation, Development strategy research