Abstract: Influenced by the widespread adoption of digital technology and intelligent communication tools, the requirements for professionals in broadcasting and hosting no longer focus solely on traditional language skills but increasingly demand technical application capabilities and content innovation abilities. Based on this, the study focuses on constructing a dual-track talent cultivation model for broadcasting and hosting under the new liberal arts paradigm, emphasizing “technology empowerment + content innovation” . The significance of this model is analyzed, and a series of construction strategies are proposed to provide practical references for adjusting the talent cultivation direction and improving the quality of broadcasting and hosting professionals. This aims to better align the discipline with the requirements of new liberal arts construction and the development needs of the media industry, delivering high-quality talent who excel in both technical application and content innovation to the media field.

Key words: New liberal arts, Broadcasting and hosting, Technological empowerment, Content innovation, Dual-track system, Talent cultivation model