Research on the Cultivation Mode of Innovative and Entrepreneurial Talents in Applied Universities under the Empowerment of Digital Technology—Case Study of Network and New Media Major

Abstract

Abstract: Empowered by digital technology, the cultivation of innovative and entrepreneurial talents in applied universities is facing new opportunities and challenges. The article is based on the OBE concept and takes the network and new media major as an example to explore several models for cultivating innovative and entrepreneurial talents in applied universities empowered by digital technology. At the same time, sorting out the problems of project practice being disconnected from goals, mismatched online and offline resources, insufficient depth of school enterprise cooperation, and immature application of artificial intelligence, proposing countermeasures can help improve the quality of talent cultivation and provide new ideas for related research.

Key words: Digital technology, OBE concept, Application-oriented universities, Cultivation of innovative and entrepreneurial talents, Artificial intelligence, Network and new media major

CLC Number:

G647.38

ZHAO Xun. Research on the Cultivation Mode of Innovative and Entrepreneurial Talents in Applied Universities under the Empowerment of Digital Technology—Case Study of Network and New Media Major[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(9): 109-111.

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