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The Theory and Practice of Innovation and Enntrepreneurship ›› 2025, Vol. 8 ›› Issue (7): 61-65.

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Research on the Practical Path of Talent Cultivation in Digital Exhibition Major of Higher Vocational Education

TAN Mengna   

  1. Hangzhou Polytechnic, Hangzhou Zhejiang, 311402, China
  • Online:2025-04-10 Published:2025-06-03

Abstract: From industrial form to business model, the exhibition industry is undergoing transformation and innovation in the wave of digital economy, which poses new challenges to the cultivation of digital talents in the field of higher vocational education. This article closely relies on the actual demand for talents in the exhibition industry in the region, systematically sorts out the situation of higher vocational colleges in the cultivation of digital talents in exhibitions, and deeply analyzes the existing problems. On this basis, an innovative“1245”digital exhibition talent cultivation model has been constructed, aiming to promote the cultivation of composite digital talents and achieve talent cultivation goals.

Key words: Higher vocational education, Digitization, Exhibition and convention major, Talent cultivation, Reform in teaching, Practical path

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