Abstract: Under the background of the in-depth advancement of the“mass entrepreneurship and innovation”strategy and the accelerated transformation and upgrading of the automotive industry, the demand for talent innovation ability in the automotive technology service and marketing major is increasingly prominent. This article focuses on the construction of a blended teaching model for this major, with the cultivation of innovation ability as the core. By analyzing the specific requirements for talent innovation ability in the transformation of the automotive industry and combining the existing problems in the teaching model, a three-dimensional goal system is proposed, a model framework and operation process are designed, and the specific paths for integrating innovation ability are clarified. At the same time, a practical guarantee system is constructed to provide theoretical and practical references for improving the quality of talent cultivation in the automotive technology service and marketing major, which is of great significance for promoting the precise connection between vocational education and industrial demands.

Key words: Innovation and entrepreneurship, Automotive technology service and marketing, Blended teaching, Innovation ability, Teaching model, Automobile industry