Abstract: This paper discusses the significance of the innovation and entrepreneurship training program for college students (hereinafter referred to as the“Da Chuang Plan”) to undergraduate education, and analyzes how the program can enhance students'sense of knowledge acquisition, cultivate the spirit of innovation, and promote the feedback of research results to teaching. Through an in-depth study of the application process of the“Da Chuang Plan”, this paper summarizes the key elements of project mobilization, topic selection and application writing. In addition, this paper proposes an innovative guidance strategy based on the“three combinations”model, emphasizing online and offline guidance, the collaboration between undergraduate and doctoral supervisors, and the integration of course teaching and project guidance, so as to improve the efficiency and effectiveness of guidance. Finally, this paper aim to provide empirical support and theoretical reference for higher education institutions in promoting innovation and entrepreneurship education.

Key words: “Da Chuang Plan”, Innovative spirit, Project management, Pedagogical reform, Educational model, Creation