Abstract: Starting from the background of the vitality and competitiveness brought by AI empowerment to cultural products, this paper, relying on the rich cultural background of Zisha intangible cultural heritage, explores the path of model development, personalized customization, and market transformation of AI in the field of Zisha pottery through the establishment of a general AI course for Zisha intangible cultural heritage, the open source of Zisha large models, new training with confrontation, real-time, intelligent, and interactive AI-assisted new product development, and the establishment of a Zisha-specific database and knowledge graph model. The exploration is conducted from the aspects of the AI-penetrated curriculum system architecture, the improvement of the teaching staff, industry-university-research collaboration, and international exchanges.

Key words: Taodu Zisha, General AI course, Zisha model, AI empowerment, Industry-university-research collaboration, Practical path