Abstract: In the context of new quality productivity, innovation and entrepreneurship education in applied undergraduate universities is facing new opportunities and challenges. With the new round of technology, industrial revolution, and transformation of economic development mode, the cultivation of innovation and entrepreneurship ability has become an important indicator to measure the quality of applied talent cultivation and social contribution. Therefore, exploring strategies for cultivating innovation and entrepreneurship capabilities in applied undergraduate universities is not only a necessary requirement for responding to the development of new quality productivity, but also a practical need to enhance the high-quality development of applied universities and serve local economic and social development. This article aims to analyze the problems existing in innovation and entrepreneurship education in current application-oriented undergraduate universities, and propose a series of practical and feasible suggestions in the context of the development of new quality productivity, in order to provide reference for the reform and development of innovation and entrepreneurship education in application-oriented undergraduate universities.

Key words: New quality productivity, Applied undergraduate universities, Innovation and entrepreneurship, Talent cultivation, Teaching, Practice