Strategies for Improving Quality and Efficiency of China International“Internet +” College Students'Innovation and Entrepreneurship Training Program Based on ARCS Theory

Abstract

Abstract: The China international“Internet +”college students'innovation and entrepreneurship competition is the most authoritative and important event for college students. The competition provides an important platform for deepening innovation and entrepreneurship education reform for universities. The outcomes of competition largely depend on whether the participating teams can actively participate in the entire process of the competition. Stimulating and maintaining the intrinsic motivation of participating teams is the key to improving their competition performance. Here we aim to investigate causes and countermeasures for insufficient motivation among local medical college students to participate in the competitions’program training based on ARCS theory on four dimensions: attention, relevance, confidence, and satisfaction. An novel ARCS motivation model was also constructed for medical students to analyze their motivation in competitions.

Key words: ARCS theory, College student, The“Internet +”college students'innovation and entrepreneurship competition, Program training, Motivation, Route

CLC Number:

G647.38

LIAO Chunling, SU Fang, HUANG Yifang. Strategies for Improving Quality and Efficiency of China International“Internet +” College Students'Innovation and Entrepreneurship Training Program Based on ARCS Theory[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(14): 175-179.

References

[1] 齐松. “互联网+”大学生创新创业大赛优质项目培育研究[J].创新与创业教育,2022,13(3):53-59.
[2] 梁西凤,苏文雅,吕娅宁,等.“互联网+”备赛提升护生创新创业能力的效果评价[J].创新创业理论研究与实践, 2024,7(11):193-198.
[3] 黄月圆,陶光均,伍言锋.基于成果导向教育理念的地方医学院校创新创业实践平台构建研究[J].锦州医科大学学报(社会科学版),2023,21(4):18-23,41.
[4] 杜明义,余忠淑. SYB模式下民族院校少数民族大学生创业能力培养策略——以ARCS动机激励理论为视角[J].吉林师范大学学报(人文社会科学版),2020,48(4): 110-116.
[5] 闫文菲. 基于ARCS学习动机模型的高校文科创新创业课程的教学策略[J].华北水利水电大学学报(社会科学版),2022,38(5):59-64.
[6] KELLER J M.Development and use of the ARCS model of instructional design[J]. Journal of Instructional Development,1987(10):101-102.
[7] 郭德俊,汪玲,李玲. ARCS动机设计模式[J].首都师范大学学报(社会科学版),1999(5):95-101.
[8] 饶柳,王天兰,唐梦雨,等.“互联网+”环境下大学生创新创业大赛的开展[J].西部素质教育,2023,9(23):104-107.
[9] 李腾龙. 大学生参加创新创业类比赛的培训指导研究——以“互联网+”大学生创新创业大赛为例[J].现代商贸工业,2019,40(25):75-77.
[10] 马志强,苏佳璐.基于ARCS理论的全科医生技能培训学习动机激励机制研究[J].中国卫生事业管理, 2020,37(11):837-840.
[11] 张相苏,常青,张晗,等.医学生创新能力培养虚化问题及其破解[J].医学与哲学,2022,43(15):59-61,65.
[12] 郑燕林. 走向主体自觉: ARCS模型视角下导师培育博士生学术训练动机的策略探析[J].学位与研究生教育, 2022(1):6-12.
[13] 毕倩. “互联网+”大赛的大学生创新创业能力培养路径研究[J].创新创业理论研究与实践,2023,6(10):113-116.
[14] 经姗姗,姚山季,孙惠.“互联网+”大学生创新创业大赛组织管理模式探索——以南京工业大学为例[J].创新创业理论研究与实践,2024,7(12):189-191.

[1]	YE Tingting. Research on the Current Situation and Optimization Path of Employment Education for College Students under the Background of Popularization of Higher Education [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(9): 183-185.
[2]	HU Yuanyuan, LIU Zhen, JIA Shuqing, WU Jing. Research on the Employment Status and Countermeasures for Improving Employment Quality of Medical College Students in the New Era [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(9): 193-195.
[3]	ZHANG Bo, DONG Jiayan, DAI Yuzan. Research on the Development and Improvement Path of Finance Major from the Perspective of New Quality Productivity [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(8): 98-100.
[4]	XIE Peihua. Research on the Cultivation of College Students'Innovation and Entrepreneurship Ability Based on the School Enterprise Cooperation Model [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(8): 181-183.
[5]	MENG Lu. Research on the Impact and Strategies of Self-Media Marketing Practice on the Cultivation of College Students'Innovation and Entrepreneurial Spirit in the Digital Economy Era [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(8): 184-186.
[6]	ZHANG Wei, DANG Yanwei. Opportunities, Challenges, and Countermeasures for College Students' Innovation and Entrepreneurship under the Rural Revitalization Strategy [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(8): 192-194.
[7]	ZHANG Zhujin. Exploration of Strategies for Enhancing the Employability of College Students Based on the Concept of Career Planning [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(7): 105-107.
[8]	MEI Meng. Path and Prospect of Teaching Reform for First Class Core Courses—Research Based on Knowledge Graph [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(7): 122-124.
[9]	MA Ruixian, ZHANG Yamin, TIAN Xiufeng. Research on AI-Driven Personalized College English Learning [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(7): 169-172.
[10]	LIANG Qian, CHEN Pengyu, KUANG Renqing. Optimization Design and Research of Incentive Mechanism for Entrepreneurship Mentors in Vocational Colleges from the Perspective of Human Capital [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(4): 1-3.
[11]	LI Bihong. Research on Teaching Practice of Career Planning Course for College Students Based on “Flipped Classroom” [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(4): 149-152.
[12]	YAO Lijuan, WEI Jianbing, PEI Junhua. Research on the Teaching Mode of College Students'Innovation and Entrepreneurship Promoted by Subject Competition under the “Internet +” Mode [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(3): 111-113.
[13]	YU Chengling, ZHOU Nan. Research on the Effectiveness of Career Counseling for College Students Based on Educational Value Realization [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(2): 186-189.
[14]	ZHAO Mingtian. Construction of Comprehensive Evaluation System for Students'“Five Education” in Provincial Normal Colleges [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(14): 13-15.
[15]	ZHANG Honghao, JIN Weicai. Discussion on Innovation and Entrepreneurship Education for College Students [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(14): 73-75.