Abstract: In the era of “mass entrepreneurship and innovation” , universities, as the main battlefield of innovation and entrepreneurship education, play an irreplaceable role in promoting the cultivation of students'innovation and entrepreneurship abilities. Universities should adhere to the fundamental task of cultivating morality and talents, with the core of comprehensively improving the quality of talent cultivation, and the main line of deepening education and teaching reform. Efforts should be made to deepen the reform of talent cultivation models and teaching methods, and to enhance students'comprehensive quality and innovative development awareness. This article first provides a brief analysis of the necessity of integrating the concept of innovation and entrepreneurship education with educational and teaching reform. Secondly, it explores reasonable educational and teaching reform strategies based on the concept of innovation and entrepreneurship education, in order to fundamentally promote the development of innovation and entrepreneurship education in universities.

Key words: Innovation and entrepreneurship, Educational philosophy, Education and teaching reform, Universities, Talent cultivation, Research