Practical Research on Reforming the Course of Market Research with Project-Based Teaching Mode

Abstract

Abstract: As an important form of teaching reform, project-based teaching gradually highlights its advantages in cultivating students'ability to explore problems, solve problems, seek support resources and cooperate with others, market research is an important form of project teaching. This paper discusses the reform of the market research course in universities with the National College Student Market Survey and Analysis Competition. Through explaining each link in the process and the main tasks of teachers in each link, it is expected to provide reference for the project-based teaching reform of such courses, and effectively improve the efficiency and quality of teaching.

Key words: Market research, Project-based teaching, "Market Survey Competition", Reform in education, Questionnaire investigation, Investigation report

CLC Number:

G642.0

ZHANG Ying. Practical Research on Reforming the Course of Market Research with Project-Based Teaching Mode[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(21): 185-188.

References

[1] 教育部关于一流本科课程建设的实施意见[EB/OL].(2019-10-30).http://www.moe.gov.cn/srcsite/A08/s7056/201910/t20191031406269.html.
[2] 王烨姝. 项目式学习在大学外语教学中的应用策略[J].通化师范学院学报,2022,43(11):119-123.
[3] 马宁,郭佳惠,温紫荆,等.大数据背景下证据导向的项目式学习模式与系统[J].中国电化教育,2022(2): 75-82.
[4] 傅玮韡. 市场调查课程教学改革与探索[J].高教学刊,2018(23):133-135.
[5] 高凤伟,武以敏,余秋菊,等.“专创融合”理念下《市场调查与分析》课程改革探析——以经济统计学专业为例[J].宿州学院学报,2022,37(9):74-77.
[6] 王化光,张同刚,孙美玲.面向本科项目式教学的工程项目库建设研究——以“工程测量”课程为例[J].教育教学论坛,2022(38):10-13.
[7] 王笑涵. 基于项目式学习的中学生信息意识培养策略研究[D].广州:广州大学,2022.
[8] 黄丽萍. 基于STEAM教育理念的化学教学研究[D].桂林:广西师范大学,2022.
[9] 何春秀,王丹.大学英语混合模式学习多元评价研究[J].温州医科大学学报,2017,47(9):695-697.
[10] 全国大学生市场调查与分析大赛简介[EB/OL].(2022-03-29).http://www.china-cssc.org/list-240-1.html.
[11] 解云,孙鹏哲,刘媛媛,等.基于大学生市场调查与分析大赛的统计学专业教学的思考[J].教育教学论坛,2020(19):337-338.
[12] 宋雅晴,刘兮.基于“赛教融合”的《市场调查与分析》课程教学思考——以市场调查与分析大赛(CAR)为例[J].湖北开放职业学院学报,2021,34(23): 142-144.
[13] 赵利容,冯妍,白秀娟.以问题式教学法为基础的实验教学探索与实践[J].实验室科学,2020,23(1): 88-91.
[14] 张心悦. 大学生市场调查与分析大赛选题技巧评析[J].发明与创新(职业教育),2020(11):131-132.

[1]	HU Meixie. Practice and Exploration about the Sensor and Detection Technology Curriculum Project-Oriented Learning-to-Do Integration of Teaching Reform [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(4): 26-30.
[2]	WANG Yuyun. Exploration of Case Method Reform Based on the Development of Practical Ability of Preschool Education Majors [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(4): 31-33.
[3]	ZHANG Peishan. Exploration of Integrating Innovation and Entrepreneurship Education into Professional Education Practice under the Background of New Liberal Arts [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(3): 88-90.
[4]	ZHANG Qiang, DING Jian, SHANG Fulu. Reform and Practice of Multidimensional and Stereoscopic Hybrid Teaching Mode for the Principles and Applications of Microcontrollers [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(2): 125-128.
[5]	ZHANG Yujun, FENG Yuanzhe. Research on the Integration of Innovation and Entrepreneurship Courses and Professional Courses in Higher Vocational Colleges—Taking Safety Technology and Management as an Example [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(2): 129-132.
[6]	JIN Songli, LI Quanming, SONG Gaofeng. Research on the Implementation Path of Optimizing the Graduate Teaching System of Advanced Soil Mechanics [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(2): 149-151.
[7]	TANG Shiqi, ZHOU Xiaolin. Feasibility Analysis of Graded Teaching in College English Teaching in Medical Colleges—Taking Guangxi Medical University as a Pilot Study [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(2): 169-172.
[8]	LIU Yang, LYU Xiaofang, ZHOU Shidong, MA Qianli, WANG Chuanshuo, DU Hui, LI Entian, DONG Liang. Teaching Reform and Practice of Introduction to Oil and Gas Storage and Transportation Engineering Technology with the Background of “Integration of Specialization and Innovation” [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(1): 13-16.
[9]	XU Meifang, WANG Haoquan, CHEN Youxing, JIN Yong, ZHANG Minjuan. Exploration of PAT Multimodal Integration and Collaborative Training in Practical Teaching—Taking the Course Comprehensive Practice of Information Processing as an Example [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(1): 150-152.
[10]	ZHU Bing, ZHENG Zewei, ZUO Zongyu, WANG Yandong. Research on State Monitoring of Automatic Control Principles Course [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(9): 14-18.
[11]	HAN Jie, MENG Jun, JIANG Hongxia. The Connotation and Implementation Points of Hybrid Teaching Based on the Cultivation of Innovative Talents in Agricultural Colleges [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(9): 31-33.
[12]	LI Xuexian, WEI Xiao. Teaching Mode Reform of Environmental Chemistry Course Based on the Cultivation of Innovative Talents of Universities [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(9): 118-120.
[13]	WU Jinwen, LIU Xiangdong, GUO Haibin, WANG Lan, CHEN Zhixiong. Practice of Diversified Assessment System in Genetics Teaching of Agronomy Specialty [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(9): 160-162.
[14]	CAO Yang, WEN Hongyuan, WANG Gang. Project-Based Teaching Reform of Configuration Course Integrating SPOC [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(9): 172-175.
[15]	HOU Zhouguo, LIU Zhan. Teaching Reform and Practice of Electromagnetic Field and Electromagnetic Wave Course under the Background of Professional Certification [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(8): 45-48.