Abstract: Chain marketing, as an advanced business model, has been widely applied by enterprises. The green beef and mutton industry, as a major economic pillar in Inner Mongolia, is currently attempting to promote product sales nationwide through chain marketing, but the challenge is a shortage of professional talents. Due to the fact that the production and processing base of beef and mutton enterprises are mostly located in rural pastoral areas, it is difficult for college students to conduct on-site internships, while the area of urban franchise stores is limited, does not have the ability to undertake student internships at all. There are significant difficulties in students'professional comprehensive practice and on-the-job internships. Therefore, this article explores the construction of a virtual simulation experimental teaching system for green beef and mutton chain marketing in Inner Mongolia, which combines virtual reality technology with traditional teaching methods to improve practical teaching level. This article provides a detailed description of the knowledge modules, experimental processes, and core elements of the system, hoping to use the virtual simulation system as a platform to promote the development of the green beef and mutton industry in Inner Mongolia.

Key words: Inner Mongolia, Green beef and mutton, Chain marketing, Virtual simulation, Experimental teaching, Talent cultivation