Abstract: This paper introduces the implementation process of college students' innovation and entrepreneurship training project Cultural Innovation Yellow River Workshop - Inheriting Yellow River Culture to help rural revitalization, lists the achievements of the project, summarizes the harvest of the project implementation, in-depth thinking on the implementation of big innovation projects in the later period, and puts forward corresponding suggestions. Through the practice of college students' innovation and entrepreneurship training program, students have established the awareness of innovation and entrepreneurship, stimulated their enthusiasm for learning, improved their practical ability, exercised their teamwork ability, and made students have a strong competitive advantage in the future employment.

Key words: Innovation and entrepreneurship, Project implementation, Yellow River Culture, Rural revitalization