The Practice and Exploration of OMO at the Vocational Education of the Undergraduate Level ——Take the Modern Marketing as an Example

Abstract

Abstract: In the construction of vocational undergraduate courses, the OMO teaching model can support the offline teaching to integrate the online teaching efficiently, therefore re-shaping the Internet + teaching model of modern vocational education. Although OMO has outstanding advantages, it is still in the early stages. The author made a preliminary exploration of Modern Marketing by re-planning the course structure, content, online and offline resources, etc. At the end of the article, it is pointed out that the OMO teaching model uses technical means to open up data from various resources, online, offline, virtual and real scenes, etc., which has important practical significance for the innovation and development of vocational undergraduate education.

Key words: Online-Merge-Offline, OMO teaching model, Vocational undergraduate education, Curriculum construction

CLC Number:

G712

SONG Yi, ZHANG Mei, WU Xiaoqing. The Practice and Exploration of OMO at the Vocational Education of the Undergraduate Level ——Take the Modern Marketing as an Example[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2022, 5(7): 169-171.

[1]	LIU Dongbo, ZHOU Yanshu. The New Direction of College Students' Entrepreneurship under the Background of New Liberal Arts Construction ——A Case Study of the Reform and Practice of “Three Dimensional Four Dimensional” Talent Training System in Nanjing University [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2022, 5(7): 91-93.
[2]	CUI Yanling, MEI Xiaohu. Study on the Construction and Reform of Practical Training Course of Food Microbiological Testing Technology [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2022, 5(4): 76-78.
[3]	WANG Tao, LIU Qiyue. A Study on the Reform and Innovation of Sino-Foreign Cooperative Education in Higher Vocational Colleges——Taking the Teaching of Management Information System in Lanzhou Petrochemical University of Vocational Technology as an Example [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2022, 5(3): 85-87.
[4]	WANG Kai, HUANG Lulu, WANG Liang, SHI Guoqing, PEI Xiaodong. Construction and Continuous Improvement of Safety Engineering Professional Curriculum System Driven by Professional Certification [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2022, 5(14): 72-74.
[5]	TIAN Limei, ZHAO Jie, SHANG Yangeng, SUN Jiyu. Thoughts on the Curriculum Construction of “Bionic Design” under the Background of “New Engineering” [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2022, 5(13): 10-12.
[6]	ZHANG Xiaoying, LI Lin, TAN Yihai. Research on the Curriculum Reform of Hydraulics based on the Training Mode of Innovative and Entrepreneurial Talents [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(9): 63-65.
[7]	JING Xinglei, CHU Long. Discussion on the Feasibility of Extension Training in Public Physical Education in Colleges and Universities [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(8): 162-163.
[8]	KOU Can. An Analysis of the Application of PBLT in the Curriculum Construction of Biological Resources [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(8): 164-166.
[9]	CAI Yin, MENG Wei, JIA Dongxu, YAN Guodong, LU Jiahui, LIU Yan. Life Cycle Management and Practice of Innovation and Entrepreneurship Education [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(4): 78-80.
[10]	CHEN Hongda, ZENG Dong. Exploration on the Way to Advance Marine Culture Courses in Maritime Higher Vocational Colleges in New Period [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(24): 50-53.
[11]	MA Bin. Teaching Reform Exploration and Curriculum Construction of Inorganic Non-Metallic Materials [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(23): 53-55.
[12]	ZHAN Xiaoying, YAO Gaohua. Exploration and Practice of First-Class Curriculum Construction in Local Undergraduate Colleges under the Background of "Double Ten Thousand Plan" [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(23): 65-68.
[13]	WANG Xiaoming. Curriculum Construction of Preschool Education Major under the Background of Internet Plus [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(21): 13-15.
[14]	WANG Xiaobo, LI Miaomiao. Curriculum Construction of Labor Education and Innovation and Entrepreneurship in Colleges and Universities from the Perspective of "Five Education" in the New Era [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(13): 43-44.
[15]	YANG Yang, WANG Wei. Research on the Construction Path of Online Open Course for Graduates——Taking Beijing University of Chemical Technology as an Example [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(10): 99-101.

The Practice and Exploration of OMO at the Vocational Education of the Undergraduate Level ——Take the Modern Marketing as an Example

PDF (PC)

Knowledge

Abstract

Cite this article

share this article

References

Related Articles 15

Recommended Articles

Metrics

Comments