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The Theory and Practice of Innovation and Enntrepreneurship ›› 2022, Vol. 5 ›› Issue (5): 194-198.

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Analysis of Strategy Cultivating “Internet +” Innovation and Entrepreneurship Project in University of Traditional Chinese Medicine

JIANG Xudong, YANG Li, SHU Qijiang, LIU Hongxing, ZHANG Meina, ZHAO Linbo   

  1. School of Institute of Information,Yunnan University of Chinese Medicine,Kunming Yunnan, 650500,China
  • Online:2022-03-10 Published:2022-06-21

Abstract: In recent years, under the environment of "mass entrepreneurship and innovation", the national, provincial and college students hold “Internet +” college students innovation and entrepreneurship competition each year, aiming to fully stimulate the creativity of college students and improve their innovative spirit, entrepreneurial consciousness and innovation and entrepreneurship ability. Based on text mining technology to research the winning entries, analysis and discussion on traditional Chinese medicine colleges and universities cultivation strategy of “Internet +” innovative and entrepreneurial project, which including proportion analysis of medical related projects, proportion analysis of TCM related projects, topic selection direction, project team configuration, etc. It provides an analytical method and reference for TCM colleges and universities in the process of cultivating excellent “Internet +” innovation and entrepreneurship projects.

Key words: Innovation and entrepreneurship, University of traditional Chinese medicine, Text mining, Project cultivation, “Internet +”

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