Abstract: In response to“mass entrepreneurship and innovation”, application-oriented universities have increased all-round investment in innovation and entrepreneurship. However, in the process of carrying out innovation and entrepreneurship education, there are some new problems, such as the insufficient combination of innovation and entrepreneurship education and professional education, the construction of practice platform needs to be strengthened, and the shortage of innovation and entrepreneurship teachers. Contrast analysis of the practical experiences of entrepreneurship education and the western universities in China, absorbing domestic and foreign innovation success of entrepreneurship education work practice, the idea renewal, system, policy support, development of platform function level innovation entrepreneurship education in universities scientific and effective countermeasures, so as to promote innovation entrepreneurship education and orderly development.

Key words: Application-oriented universities, Innovation and entrepreneurship education, Practical experience, Countermeasures