Abstract: The online to offline blended teaching breaks the limitation of traditional teaching in form, time and space, and improves the efficiency of classroom teaching. This paper analyzes the characteristics of e-commerce data analysis and application course, and expounds the shortcomings of traditional teaching mode. On this basis, the hybrid course construction scheme of e-commerce data analysis and application is proposed from five aspects of teaching team construction, curriculum overall design and teaching content disassembly et al., and the characteristics of hybrid course construction are refined. Finally, we implement dynamic multi-subject teaching effect evaluation to guarantee the quality of hybrid teaching.

Key words: Online to offline, Blended teaching, E-commerce, Curricula construction, Teaching evaluation