Abstract: The school-enterprise co-construction of professional courses is an important measure to deepen school-enterprise cooperation and realize the integration of production and education. This paper expounds the background and development course of deep school-enterprise cooperation on industrial design major between Dongguan Institute of Technology and Dongguan Deli Watch Co., Ltd., then analyzes the significance of implementing school-enterprise co-construction in curriculum on Popular Accessories Research course. This paper proposes teaching reform strategies from the four teaching links of curriculum system construction, curriculum teaching mode, curriculum teaching team, and curriculum evaluation and assessment, and summarizes the acquired experience methods and teaching achievements to provide reference for the teaching reform of similar courses.

Key words: School-enterprise co-construction, Popular accessories research, Teaching Yeform