Abstract: Nowadays, China's higher education pays more and more attention to the cultivation of students' comprehensive ability and the improvement of cultural literacy. China has a long history of excellent traditional culture, so it is very important to make good use of Chinese excellent traditional culture in higher education. In this regard, this paper deeply explores the innovative ideas of Chinese excellent traditional culture infiltration education in colleges and universities, hoping to effectively improve the comprehensive education level and ideological and political education effect of colleges and universities, and enhance students' cultural self-confidence and national cultural pride with Chinese excellent traditional culture as the media.

Key words: Colleges and universities, Chinese excellent traditional culture, Penetrative education, Education innovation