Abstract: At this stage, college students have become a force that cannot be ignored in the entrepreneurial group, and college students' entrepreneurship has become a social focus. Entrepreneurship is not only an opportunity to exercise one's ability, but also one of the ways to prove one's value. In the process of entrepreneurship education, ideological and political education plays a key role in helping college students establish a correct outlook on life and values, employment and entrepreneurship, so as to cultivate the moral quality and sense of social responsibility required by college students' entrepreneurship. However, there are still deficiencies and problems in integrating entrepreneurship education into ideological and political education, which cannot effectively improve the quality of college students' entrepreneurship education and ideological and political education. Therefore, this paper will deeply study the effective ways of ideological and political education of contemporary college students from the perspective of entrepreneurship education, so as to improve the success rate of college Students' entrepreneurship.

Key words: Entrepreneurship education, College students, Ideological and political, Educational research