Abstract: The deep integration of students' innovation and entrepreneurship education and professional education is the inevitable requirement of specialty construction, which can provide a strong guarantee for the cultivation of high-quality compound skilled talents. But at present, there are still some problems in the deep integration of students' innovation and entrepreneurship education and professional education, such as the talent training mode can not meet the needs of the society, there is a contradiction between the orientation of talent training and the social needs, the lack of innovation in teaching mode, the lack of high-quality courses, the lack of professional innovation teachers, and the lack of close integration with Internet media. Based on this, this paper takes visual communication major as an example to study the deep integration mechanism of students' innovation and entrepreneurship education and professional education, in order to promote the deep integration of students' innovation and entrepreneurship education and professional education.

Key words: Student innovation and entrepreneurship education, Professional education, Integration mechanism