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The Theory and Practice of Innovation and Enntrepreneurship ›› 2020, Vol. 3 ›› Issue (9): 195-196.

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Exploration on the Innovation of Packaging Design under the Background of the Development of Cultural and Creative Industries

GUO Hongbao   

  1. College of Arts, Nanjing University of Aeronautics and Astronautics, Nanjing Jiangsu, 211100, China
  • Published:2020-10-28

Abstract: The cultural and creative industry is a kind of industry that has arisen in recent years in our country, and it is involved in many industries, so that it has developed rapidly in our country, and has made each industry more or less influenced by the cultural and creative industry. In particular, in the packaging industry, this paper discusses the situation of the packaging design industry and the existing problems from the whole point of view, and puts forward some innovative measures in the field of packaging design and the important role of the culture and creative industry in the packaging design industry and the packaging design field. To play a certain role in the development of related industries

Key words: Cultural and creative industry, Packaging design, Innovative

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