Abstract: Since the implementation of the Qingma project in Xinjiang colleges and universities, positive results have been achieved in carrying out General Secretary Xi Jinping's important exposition on Youth Training and guiding college students to grow up. At the same time, there are some problems to be solved in the implementation of the Qingma project in Xinjiang universities. Based on the problem to explore further improve the quality of Xinjiang colleges and universities Qingma project strategy has a certain necessity.

Key words: Qingma project, Promotion strategy