Abstract: With the rapid development of the network in the information age, the influence of the network public opinion is more and more important. The network public opinion can influence the opinions of the netizens to some extent, so it is very important to know the strategy of guiding the network public opinion. This paper analyzes the influential factors of Internet public opinion, probes into the psychological effect of Internet public opinion, and puts forward some strategies to help guide public opinion.

Key words: Network public opinion, Psychological effect, Public opinion events, Public opinion guidance